Increase your profits as we have seen in the first part of our lesson is easy if you know how to do it.
We have seen that we need to get more visitors; and now we will learn that we eed to increase the SPV.
SPV means: Sale Per Visitor.
The concept is that with the same number of visitors, you close more sales. You will need to know how to calculate a conversion rate.
But don' t worry, no need to be a crack in mathematics, there are very good softwares out there to track your advertising, and they will automatically calculate your conversion rate for you, and many more data that you will need later, as you become an expert affiliate.
Explanation of the conversion rate(CV):
A certain percentage of people will buy something from your site.
For example: for 100 prospects, 5 buy your product: 5/100 = 0.05% = CV.
A good CV is between 1% to 10%.
It is very important to increase your SPV.
Here is different ways to do that:
add web pages to your website, add new products to your website, update your webpage by testing it, add audio to your website, add testimonial, tweak existing content on your website, add paragraph to existing sales letters, add more content to your business, add software that shows you if the changes you made make you money...
The more words, webpages, and free products you provide to your potential customers, the better it is.
You will need also to increase the sign up conversion rate.
It is the number of person who will give you their email address, so you can follow up with an 7 days course, or ezine, or newsletter, and then...close the sale.
A good sign up conversion rate is between 10% and 33%.
Now you must act and try yo increase your SPV.