How many times have you closed or blocked pop-ups inviting you to take a survey? And not just any survey, you'll also get payment for taking them. Think about the times you dismiss these advertisements thinking they are just nonsense and worse, Spams. It might surprise you but there is truth in what these ads are telling you all along. You can get paid by answering surveys on the Net. Paid surveys, online surveys, surveys for cash, whatever you call it. They are companies' means to determine the existence of a market for their products.
Large companies spend and invest huge amounts of cash annually for these advertising deals. Surely, they don't want to waste that much money on ineffective advertising programs. Compared to the money they would lose if the campaigns or the product turned out to be ineffective and a flop, paying you to give them a consumer's feedback is not a big deal. But these companies would not want to disrupt their daily operations to conduct these surveys themselves. As a result, they hire another company, a "middleman" to facilitate market research.There are numerous sites that are willing to give you money for joining in their online surveys. These sites or companies do market research for large corporations for a price. They aim to determine if their clients' products will be a hit to the consumers or a flop. They are also tasked to learn what consumers like about the product, or what they like to change about it. These paid surveys, online surveys, surveys for cash, and polling sites also gauge the efficiency and effectivity of their clients' advertising campaigns.
However, do not think that earning a living through paid surveys, online surveys, surveys for cash, and polling sites. There are common misconceptions and exaggerations about answering paid surveys on the `Net. Aside from sending out a minimum of two to five surveys monthly, many advertisers and teasers may state that earning $250 per hour in doing paid online surveys is possible. Although this possibility is not discounted, ordinary paid surveys will give you around two bucks to a twenty. Large payments usually come from sites doing intensive research like focus groups or product trials. Though not a stable source of steady income, these surveys are a great way to earn extra money.
Signing up for these surveys are also very easy. If you don't wish to pay fees then skip databases and company directories that require payments for their use. There are numerous databases and sites that offer these directories for free. Though this directories don't send you surveys, they have lists of companies who are currently doing market research which you may join. Remember, in making significant money doing paid surveys, online surveys, surveys for cash, and polling sites join as many as you can. No non-compete clause to be signed anyway.
Tampilkan postingan dengan label advertising. Tampilkan semua postingan
Tampilkan postingan dengan label advertising. Tampilkan semua postingan
Rabu, 07 Desember 2011
Jumat, 18 November 2011
The Zen Of Local Internet Promotion
The Internet is very much an extension of your efforts to promote and brand yourself on a local level. You should not look at your Internet marketing campaign as something separate from your local marketing. It should connect to it and enhance it.
Local print advertising space and media time are very expensive. You most likely don't have time to give complete descriptions of everything you can do or every product you sell. But if you can use that media to drive traffic to your web site, then you can provide them with a wealth of information. If you have a professional looking web site and use strong sales copy, you have a good shot at closing a sale. Think of your web site as your best salesman, who will take orders 24 hours a day...and who works for free.
The Internet is definitely the new Yellow Pages. It is increasingly the way people find what they need. It's the way people conduct research on local businesses with whom they are considering doing business. You need to be represented. If you don't stake your claim online and take steps to capture traffic looking for your products or services, your competition will.
Take it seriously. Get a web site up. But then take it a step further. Populate geo coordinate meta tages on your site so that people can generate directions and maps to your location. I can personally attest to doing business at particular retail locations simply because they were the only ones for which I could generate directions.
Optimize your site for the search engines. Ideally, you will discuss optimization issues with the designer of your site before your site is built. But however you have to do it, get your site optimized for the right traffic for your business.
Write articles. You've heard all this before - but that's because the classic self-promotion techniques like writing articles and books to establish credibility work. But still today, most people are too unmotivated or too unorganized to do these things. You can stand out in your field, and use the product of that action to create online promotional material. For example, you could publish a newsletter for your clients and others. You could then publish the newsletter articles to article directories online and use them to drive traffic to your site.
Look for symbiotic ways to join your online and offline marketing efforts. Give patrons to retail locations a reason to leave their email address. Encourage prospects to visit your web site and join your email newsletter for free, valuable information.
Think creatively. Implement aggressively. Measure results. And be systematic.
Local print advertising space and media time are very expensive. You most likely don't have time to give complete descriptions of everything you can do or every product you sell. But if you can use that media to drive traffic to your web site, then you can provide them with a wealth of information. If you have a professional looking web site and use strong sales copy, you have a good shot at closing a sale. Think of your web site as your best salesman, who will take orders 24 hours a day...and who works for free.
The Internet is definitely the new Yellow Pages. It is increasingly the way people find what they need. It's the way people conduct research on local businesses with whom they are considering doing business. You need to be represented. If you don't stake your claim online and take steps to capture traffic looking for your products or services, your competition will.
Take it seriously. Get a web site up. But then take it a step further. Populate geo coordinate meta tages on your site so that people can generate directions and maps to your location. I can personally attest to doing business at particular retail locations simply because they were the only ones for which I could generate directions.
Optimize your site for the search engines. Ideally, you will discuss optimization issues with the designer of your site before your site is built. But however you have to do it, get your site optimized for the right traffic for your business.
Write articles. You've heard all this before - but that's because the classic self-promotion techniques like writing articles and books to establish credibility work. But still today, most people are too unmotivated or too unorganized to do these things. You can stand out in your field, and use the product of that action to create online promotional material. For example, you could publish a newsletter for your clients and others. You could then publish the newsletter articles to article directories online and use them to drive traffic to your site.
Look for symbiotic ways to join your online and offline marketing efforts. Give patrons to retail locations a reason to leave their email address. Encourage prospects to visit your web site and join your email newsletter for free, valuable information.
Think creatively. Implement aggressively. Measure results. And be systematic.
Rabu, 05 Oktober 2011
Reciprocal Link Exchange Strategy
A good link exchange strategy is not about how many link exchanges you can make and how quickly you can make them.
It's all about picking and choosing quality exchanges in order to.
1. Help increase traffic to your site
2. Help more of your directory pages get listed in search engines
3. Increase the Page Rank of your website.
When I'm asked what's the best affordable method to get a website noticed, I recommend Reciprocal Link Exchanges.
I compare a good Link Exchange Strategy to that of Sowing and growing seeds.
Prepare the soil, plant the seeds, provide nutrients to grow, maintain daily, and watch them grow.
- Prepare the soil.
Your website must first be ready to market, do not initiate a link exchange with your site under construction. Ensure it is ready for visitors before you begin to request link exchanges.
-Plant the seeds
Have an organized directory setup, linked from your main page, accessible to search engines and easy for your link partners to find. Remember quality link exchange is mutually beneficial, ensure you maintain the True Reciprocal Link principals in place when requesting and exchanging links.
-Water the seedlings
Surf the net, in search for quality sites to exchange links with. Quality Counts, I will exchange links with a new quality content site with PR 0 but not with a that is just loaded with unnecessary links affiliate links and a PR4. Quality Counts, in the long run that site that is maintaining their website, will increase their PR, and depending on how their rank their link exchanges, you have a good chance to be on a page with a good PR. So never prejudge the potential of a new site.
-Maintain Daily
Spend a little time each day to exchange a link or two. It's not about how many link exchanges you can make and how quickly you can build your directory. It's about selecting quality websites, holding the True Reciprocal Link principals in order to make it a valuable exchange for you.
-Watch it Grow
Slowly, over the next few weeks, and months, you'll notice more traffic, you'll notice other webmasters finding your site and requesting exchanges with you, and you'll notice an increase in your PR. All this doesn't happen overnight, consistency counts. Try to take time every day to make a few quality link exchanges and you'll see how this will benefit your site in a few months.
Slow and steady wins the race!
© http://www.truereciprocallink.com
It's all about picking and choosing quality exchanges in order to.
1. Help increase traffic to your site
2. Help more of your directory pages get listed in search engines
3. Increase the Page Rank of your website.
When I'm asked what's the best affordable method to get a website noticed, I recommend Reciprocal Link Exchanges.
I compare a good Link Exchange Strategy to that of Sowing and growing seeds.
Prepare the soil, plant the seeds, provide nutrients to grow, maintain daily, and watch them grow.
- Prepare the soil.
Your website must first be ready to market, do not initiate a link exchange with your site under construction. Ensure it is ready for visitors before you begin to request link exchanges.
-Plant the seeds
Have an organized directory setup, linked from your main page, accessible to search engines and easy for your link partners to find. Remember quality link exchange is mutually beneficial, ensure you maintain the True Reciprocal Link principals in place when requesting and exchanging links.
-Water the seedlings
Surf the net, in search for quality sites to exchange links with. Quality Counts, I will exchange links with a new quality content site with PR 0 but not with a that is just loaded with unnecessary links affiliate links and a PR4. Quality Counts, in the long run that site that is maintaining their website, will increase their PR, and depending on how their rank their link exchanges, you have a good chance to be on a page with a good PR. So never prejudge the potential of a new site.
-Maintain Daily
Spend a little time each day to exchange a link or two. It's not about how many link exchanges you can make and how quickly you can build your directory. It's about selecting quality websites, holding the True Reciprocal Link principals in order to make it a valuable exchange for you.
-Watch it Grow
Slowly, over the next few weeks, and months, you'll notice more traffic, you'll notice other webmasters finding your site and requesting exchanges with you, and you'll notice an increase in your PR. All this doesn't happen overnight, consistency counts. Try to take time every day to make a few quality link exchanges and you'll see how this will benefit your site in a few months.
Slow and steady wins the race!
© http://www.truereciprocallink.com
Sabtu, 25 Juni 2011
Testing Your Google Adwords Search Engine Ads
I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.
Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.
1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.
2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.
3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.
4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.
5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.
6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.
While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.
Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.
1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.
2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.
3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.
4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.
5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.
6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.
While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.
Sabtu, 11 Juni 2011
Why Internet Marketing Is Essential For A New Business Website
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.
Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.
The term 'World Wide Web' should really have a fourth word, 'Wilderness', because that's where any website begins and stays if no efforts are made to attract visitors.
Any business that builds a store, for example, must make efforts to attract custom in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in.
In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind.
Compared to traditional offline methods of marketing, one of the distinct advantages of marketing online is the speed at which new marketing strategies can be put to test. For example, a pay per click campaign could be launched and the results analysed all in a single day. Such campaigns can promote the smallest businesses amongst the largest industry relevant websites viewed by thousands of qualified prospects.
One of the greatest Internet marketing fallacies is those services offering automated submission to hundreds of search engines as an effective means of search engine promotion. When 80% of all search engine usage is carried out using the three largest search engines (Google, Yahoo! and MSN), the only others worth being included in are those that are highly relevant and/or localised. This means that automated submission services such as these can offer limited benefit and then only to those websites that don't already appear in a search engine's listings.
The effectiveness of these types of automated and unspecific services quickly becomes diluted when they are made readily available to all.
For an effective Internet marketing that delivers significant and measurable results, there is no substitute for a well-structured, customised approach making the best possible use of the technologies available.
Building a successful Internet business starts with building a website and continues with effective marketing.
Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.
The term 'World Wide Web' should really have a fourth word, 'Wilderness', because that's where any website begins and stays if no efforts are made to attract visitors.
Any business that builds a store, for example, must make efforts to attract custom in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in.
In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind.
Compared to traditional offline methods of marketing, one of the distinct advantages of marketing online is the speed at which new marketing strategies can be put to test. For example, a pay per click campaign could be launched and the results analysed all in a single day. Such campaigns can promote the smallest businesses amongst the largest industry relevant websites viewed by thousands of qualified prospects.
One of the greatest Internet marketing fallacies is those services offering automated submission to hundreds of search engines as an effective means of search engine promotion. When 80% of all search engine usage is carried out using the three largest search engines (Google, Yahoo! and MSN), the only others worth being included in are those that are highly relevant and/or localised. This means that automated submission services such as these can offer limited benefit and then only to those websites that don't already appear in a search engine's listings.
The effectiveness of these types of automated and unspecific services quickly becomes diluted when they are made readily available to all.
For an effective Internet marketing that delivers significant and measurable results, there is no substitute for a well-structured, customised approach making the best possible use of the technologies available.
Building a successful Internet business starts with building a website and continues with effective marketing.
Selasa, 10 Mei 2011
Selling your own Ad space online
Nowadays, selling your own advertising space is a good earning stream, so long as you consider it to be an additional thing to do along with your business. Once you feel you are having a lot of traffic on your website or a large subscriber list, you can opt in for selling it. Once you have got ample amount of subscribers on list, you can offer your ad space for selling.
Once advertiser’s approaches you to buy your ad space, always keep in mind that your rate should be reasonable. There should be a balance between the demand & the supply of your advertising space. If there is a great demand for your ad space, you can of course increase your prices. But if there is not much demand, then you should always remain flexible about the rates of your ad space.
There are some factors that should be kept in mind before starting the sale. You should have a fair amount of subscribers in your list so that you can attract the advertisers to buy your space. Nextly, you should be aware of the tough competition & hence try to make your website the best in its category. Your site should be strong enough to make a healthy impression on the visitors & should generate a good profit.
Once you have followed these things, the next important thing is to stay awake. You should be updated about the latest happenings in the advertising world. You should know about what the advertisers are actually looking for & should be able to provide the same to them. You should know about the workings of the sales world. You should be able to understand the need of the advertiser & also to know whether the advertisers is really interested in your space or is just taking you on another wild ride.
Once, you have applied all these measures practically, it isn’t tough to gain a suitable amount of profit from your selling. One should know that advertisers are always looking for repeat business. They would never compromise on poor business & hence you should have a successful subscriber list on your side. Links or banners should be clean & real. They should not be just counters or links to other websites.
If seen allover, selling ad space is a beneficial add-on for your business. Firstly, it is simple & easy-to-do thing if you are having an excellent & loyal hold on your customers. Having something special about your website is always beneficial to attract the advertisers towards your website. It should be known that ad-selling is a short scale business & doesn’t have a huge profit of its own, though, it definitely has a good future in the advertising world.
Once advertiser’s approaches you to buy your ad space, always keep in mind that your rate should be reasonable. There should be a balance between the demand & the supply of your advertising space. If there is a great demand for your ad space, you can of course increase your prices. But if there is not much demand, then you should always remain flexible about the rates of your ad space.
There are some factors that should be kept in mind before starting the sale. You should have a fair amount of subscribers in your list so that you can attract the advertisers to buy your space. Nextly, you should be aware of the tough competition & hence try to make your website the best in its category. Your site should be strong enough to make a healthy impression on the visitors & should generate a good profit.
Once you have followed these things, the next important thing is to stay awake. You should be updated about the latest happenings in the advertising world. You should know about what the advertisers are actually looking for & should be able to provide the same to them. You should know about the workings of the sales world. You should be able to understand the need of the advertiser & also to know whether the advertisers is really interested in your space or is just taking you on another wild ride.
Once, you have applied all these measures practically, it isn’t tough to gain a suitable amount of profit from your selling. One should know that advertisers are always looking for repeat business. They would never compromise on poor business & hence you should have a successful subscriber list on your side. Links or banners should be clean & real. They should not be just counters or links to other websites.
If seen allover, selling ad space is a beneficial add-on for your business. Firstly, it is simple & easy-to-do thing if you are having an excellent & loyal hold on your customers. Having something special about your website is always beneficial to attract the advertisers towards your website. It should be known that ad-selling is a short scale business & doesn’t have a huge profit of its own, though, it definitely has a good future in the advertising world.
Sabtu, 01 Januari 2011
Pixel Advertising Comes of Age
A pixel ad page is comprised of a grid of one million pixels. Advertisers purchase pixels in minimum 10x10 blocks for $1.00 per pixel, creating banners that link to their websites. Visitors spend hours checking out the links and generating advertiser traffic. In the process, they raise the ranking of the pixel advertising web page, generating a continuing stream of visitors who click through to advertisers.
There are dozens of pixel advertising websites. To try to set themselves apart from others with mercenary motives, some pixel advertising sites offered to devote part of their revenues to charity. But most made only small pledges – typically around 10% of their revenue – to charitable causes. They also didn’t specify the charities they would support.
In a breakthrough that suggests pixel advertising is coming of age, PromoteCharity.com/indexadv.php has committed to donating 40% of its advertising revenues to Foster Parents Plan, an international humanitarian, child-centered, development organization that has been making a difference in the lives of children, their families and communities since 1937.
PromoteCharity.com/indexadv.php is sponsored by Hopscotch Technologies Ltd., a decision support software provider for the financial industry. Sponsors receive their advertising space for a full five years, promoting their idea or business while improving the lives of children worldwide.
There are dozens of pixel advertising websites. To try to set themselves apart from others with mercenary motives, some pixel advertising sites offered to devote part of their revenues to charity. But most made only small pledges – typically around 10% of their revenue – to charitable causes. They also didn’t specify the charities they would support.
In a breakthrough that suggests pixel advertising is coming of age, PromoteCharity.com/indexadv.php has committed to donating 40% of its advertising revenues to Foster Parents Plan, an international humanitarian, child-centered, development organization that has been making a difference in the lives of children, their families and communities since 1937.
PromoteCharity.com/indexadv.php is sponsored by Hopscotch Technologies Ltd., a decision support software provider for the financial industry. Sponsors receive their advertising space for a full five years, promoting their idea or business while improving the lives of children worldwide.
Kamis, 04 November 2010
Free Wi-Fi Blessings for that City by the Bay
Last week the city of San Francisco accepted a joint bid from Google and Earthlink to bring universal wireless access, or “Wi-Fi” to that city by the bay. Residents will be able to log in wirelessly to the Internet from home, work, cable car, or wherever. San Francisco is among the first cities of a number going “muniwireless”- that is, citywide free Wi-Fi; Philadelphia has already cut a similar deal with Earthlink, while Austin, Boston, and Chicago have also announced plans to do the same. I believe this trend will continue and foresee the spread of Wi-Fi connection to most cities in upcoming years.
This endeavor, a pet project of San Francisco’s mayor Gavin Newsom, is good for his career and, more importantly, good for San Francisco. The civic adoption of universal Wi-Fi is rather progressive as it tackles a hi-tech social issue by providing Internet access for all. I truly believe this to be a kind act and, additionally, believe San Francisco’s stature in the tech community will be greatly enhanced. Let’s not hold our breath waiting for free laptops, however.
It’s fun to work in online advertising because brainstorming is a natural part of the job. When industry announcements are made water cooler chit-chat inevitably leads to idea formation. In this particular case we know that San Franciscans are all for it, but what will this mean for Google and Earthlink, who are providing the Wi-Fi free of charge? The consensus: plenty. Their service, while donated, also serves as terrific PR and quite possibly an opportunity for future business. As a provider of advertising, Google is on to something good.
Not only does this announcement add the word “muniwireless” to my vocabulary, but it may show us how personalized search can be. A co-worker at ConductSearch.com stunned me by pointing out that this Wi-Fi could conceivably deliver search ads that would be relevant to the very city block you’re logged in from. Contemplate the possibilities.
Thanks to signal boosters every few blocks and a mandatory Google sign-in (no shocker there) they’ve got your location covered. Some are crying foul and citing Big Brother tactics. I disagree. Free Internet access is not a guaranteed right and if electing to take advantage of this offering means logging into a service under reasonable conditions, well, so be it. At best, detractors come off as misguided; at worst, ungrateful.
Some critics of this free buffet are even turning up their noses at the fare. While Wi-Fi is that much better than dial up (Google says the free connection will be about 300 kilobits per second), it’s not quite broadband. And this too, apparently, has ruffled a few feathers. Whether it’s a free lunch or just a snack, just enjoy it already.
For those of us who can live with free Wi-Fi here’s an example of how local advertisers will be able to tailor ads to meet their opportunities: It’s a beautiful Saturday in the park, you know, the kind that makes everyone feel like a kid again. At some point the proprietor of a nearby ice cream parlor, call it “Biggie’s”, realizes his ice cream sales aren’t justifying the foot traffic he sees outside.
An idea comes to our good-humored purveyor and he takes action by accessing Google’s localized search. It takes only a few minutes to create and run an ad over the local platform that reads: “Today only: 2 for 1 Ice Creams at Biggie’s Ice Cream Parlor. 2-5 PM, All Welcome”.
The only thing that will keep the crowds from his business is a rain storm. Not only would park goers with online access via laptop or handheld device see these personally relevant ads, but they’d be sure to spread the word. As a buzz is built in the park Biggie’s Ice Cream will have a big day. Targeted and effective local advertising like this should be a hallmark of muniwireless cities in years to come. Good for San Francisco. I hope it comes to New York soon.
Jeff Conduct
Director of Marketing
ConductSearch.com
http://www.conductsearch.com
marketing@conductsearch.com
This endeavor, a pet project of San Francisco’s mayor Gavin Newsom, is good for his career and, more importantly, good for San Francisco. The civic adoption of universal Wi-Fi is rather progressive as it tackles a hi-tech social issue by providing Internet access for all. I truly believe this to be a kind act and, additionally, believe San Francisco’s stature in the tech community will be greatly enhanced. Let’s not hold our breath waiting for free laptops, however.
It’s fun to work in online advertising because brainstorming is a natural part of the job. When industry announcements are made water cooler chit-chat inevitably leads to idea formation. In this particular case we know that San Franciscans are all for it, but what will this mean for Google and Earthlink, who are providing the Wi-Fi free of charge? The consensus: plenty. Their service, while donated, also serves as terrific PR and quite possibly an opportunity for future business. As a provider of advertising, Google is on to something good.
Not only does this announcement add the word “muniwireless” to my vocabulary, but it may show us how personalized search can be. A co-worker at ConductSearch.com stunned me by pointing out that this Wi-Fi could conceivably deliver search ads that would be relevant to the very city block you’re logged in from. Contemplate the possibilities.
Thanks to signal boosters every few blocks and a mandatory Google sign-in (no shocker there) they’ve got your location covered. Some are crying foul and citing Big Brother tactics. I disagree. Free Internet access is not a guaranteed right and if electing to take advantage of this offering means logging into a service under reasonable conditions, well, so be it. At best, detractors come off as misguided; at worst, ungrateful.
Some critics of this free buffet are even turning up their noses at the fare. While Wi-Fi is that much better than dial up (Google says the free connection will be about 300 kilobits per second), it’s not quite broadband. And this too, apparently, has ruffled a few feathers. Whether it’s a free lunch or just a snack, just enjoy it already.
For those of us who can live with free Wi-Fi here’s an example of how local advertisers will be able to tailor ads to meet their opportunities: It’s a beautiful Saturday in the park, you know, the kind that makes everyone feel like a kid again. At some point the proprietor of a nearby ice cream parlor, call it “Biggie’s”, realizes his ice cream sales aren’t justifying the foot traffic he sees outside.
An idea comes to our good-humored purveyor and he takes action by accessing Google’s localized search. It takes only a few minutes to create and run an ad over the local platform that reads: “Today only: 2 for 1 Ice Creams at Biggie’s Ice Cream Parlor. 2-5 PM, All Welcome”.
The only thing that will keep the crowds from his business is a rain storm. Not only would park goers with online access via laptop or handheld device see these personally relevant ads, but they’d be sure to spread the word. As a buzz is built in the park Biggie’s Ice Cream will have a big day. Targeted and effective local advertising like this should be a hallmark of muniwireless cities in years to come. Good for San Francisco. I hope it comes to New York soon.
Jeff Conduct
Director of Marketing
ConductSearch.com
http://www.conductsearch.com
marketing@conductsearch.com
Selasa, 26 Oktober 2010
free blasters, blog blaster, traffic blasters Reviewed
Why Blasters Disapoint and Don't Work.
SAFELIST BLASTERS DISAPOINT!!!
INTRODUCTION.
A Safelist Blaster is formed of 1000s of Safelists usually with hundreds of members in each. Usually The Safelist admin will submit a Safelist to the blaster in the hope to inflate Safelist numbers.
THE PURPOSE.
To the marketer the Safelist Blaster offers the opportunity to reach 100 000s of email boxes spam free and within a matter of minutes. Which really sounds inviting and some what exciting
THE DOWNFALL.
At first the thought of reaching 100 000s of customers is very appealling and exciting but after a few days the reality kicks in.
The majority of Safelists on the list are old.
The members who signed up on the blaster like your self are on all safelists (say theres 2000) for example you send an email to entire blaster and like you another member is signed up on all 2000 there for that member receives your email 2000 times.
The majority of Safelists are full of stale members, when a member leaves the Blaster there name stays on all the safelists and unless the admin is honest the member stays on each safelist.
The majority of participating members are using the blaster aswell (becomes obvious as you receive there message 1000s of times) and are also using a private mailbox which cleans email regularly (I was dumping mine every 4 hours) so most email goes unread.
To receive all the email you will need a large email box, mine was costing me as much as the blaster membership.
The only email you will be sending is plain text, HTML is virtually gone or impossible, you will only be sending plain email and no point based emails, in my experience point based email is much more responsive, but I know I cheat with my point based email, I open between 50-100 emails at a time and wait for the timers to finish.
As you can see I am not a real fan I now stick to 5-6 point based safelists.
BLOG BLASTERS.
INTRODUCTION.
Well they are what they sound like, write a short piece about your website and submit your piece to millions of blogs at the click of a button.
THE PURPOSE.
To blast your advertisement to millions of potential customers within minutes.
THE DOWNFALL.
All Blogs require registration, your email and details,
The blog blaster doesn't do that of course.
I imagine the constant spamming of blogs infuriated a lot of admins.
Blog Blasters are old and don't work.
COMMON 1000 000 EMAIL BLASTERS.
INTRODUCTION.
Often claiming to reach 100s of millions of email boxes, sound really good and promising, type your message and click a button to send message to millions.
PURPOSE.
To reach millions of clients with a click of the button, bringing millions of hits to your site.
THE DOWNFALL.
Well I have no idea who these millions are but I personally found 80 assorted blasters (each claiming over 1 million members) and used these for one week straight for curiosity sake, I placed a tracker on each blast, to my disapointment not a single hit resulted.
CONCLUSION.
While some of these examples are disapointing I am sure there are some that work, just be careful of the hype surrounding a traffic blaster and always test your new means of advertising.
Author.
Jason Godwell.
I give permission to copy this article but only in its complete form and with a link to my site.
SAFELIST BLASTERS DISAPOINT!!!
INTRODUCTION.
A Safelist Blaster is formed of 1000s of Safelists usually with hundreds of members in each. Usually The Safelist admin will submit a Safelist to the blaster in the hope to inflate Safelist numbers.
THE PURPOSE.
To the marketer the Safelist Blaster offers the opportunity to reach 100 000s of email boxes spam free and within a matter of minutes. Which really sounds inviting and some what exciting
THE DOWNFALL.
At first the thought of reaching 100 000s of customers is very appealling and exciting but after a few days the reality kicks in.
The majority of Safelists on the list are old.
The members who signed up on the blaster like your self are on all safelists (say theres 2000) for example you send an email to entire blaster and like you another member is signed up on all 2000 there for that member receives your email 2000 times.
The majority of Safelists are full of stale members, when a member leaves the Blaster there name stays on all the safelists and unless the admin is honest the member stays on each safelist.
The majority of participating members are using the blaster aswell (becomes obvious as you receive there message 1000s of times) and are also using a private mailbox which cleans email regularly (I was dumping mine every 4 hours) so most email goes unread.
To receive all the email you will need a large email box, mine was costing me as much as the blaster membership.
The only email you will be sending is plain text, HTML is virtually gone or impossible, you will only be sending plain email and no point based emails, in my experience point based email is much more responsive, but I know I cheat with my point based email, I open between 50-100 emails at a time and wait for the timers to finish.
As you can see I am not a real fan I now stick to 5-6 point based safelists.
BLOG BLASTERS.
INTRODUCTION.
Well they are what they sound like, write a short piece about your website and submit your piece to millions of blogs at the click of a button.
THE PURPOSE.
To blast your advertisement to millions of potential customers within minutes.
THE DOWNFALL.
All Blogs require registration, your email and details,
The blog blaster doesn't do that of course.
I imagine the constant spamming of blogs infuriated a lot of admins.
Blog Blasters are old and don't work.
COMMON 1000 000 EMAIL BLASTERS.
INTRODUCTION.
Often claiming to reach 100s of millions of email boxes, sound really good and promising, type your message and click a button to send message to millions.
PURPOSE.
To reach millions of clients with a click of the button, bringing millions of hits to your site.
THE DOWNFALL.
Well I have no idea who these millions are but I personally found 80 assorted blasters (each claiming over 1 million members) and used these for one week straight for curiosity sake, I placed a tracker on each blast, to my disapointment not a single hit resulted.
CONCLUSION.
While some of these examples are disapointing I am sure there are some that work, just be careful of the hype surrounding a traffic blaster and always test your new means of advertising.
Author.
Jason Godwell.
I give permission to copy this article but only in its complete form and with a link to my site.
Sabtu, 14 Agustus 2010
Do You Dream of Making Money Online?
Wouldn’t you love to work in your pajamas, sleep in when others are headed for the office, and take coffee breaks in your own kitchen? Sounds farfetched? It doesn’t have to be. With the advent of internet marketing, making money online can be a reality. Mass opportunities are out there for people that are willing to set aside the traditional idea of a job and start an online business. If you are tired of the daily commute and ready to earn some serious cash working from home, the time to start is now.
Retail opportunities for making money online abound. One of the easiest ways to begin is to take advantage of online auction houses such as E-bay, U-bid, or Stormpay Auctions. Start by simply cleaning out your closet and selling your unwanted items. Once you have the knack of how auction sites work, you can start buying inventory at garage sales and thrift stores and reselling them. As your knowledge of online auctions grows, you might want to consider making money online by joining a drop ship program and selling new items.
If retail isn’t your bag, don’t despair. There are countless opportunities for making money online with out selling. Sign up to take paid surveys, or look into sites that pay you to blog about their product. Start your own website and join an affiliate program that pays you when visitors link from your site to a retail site and make a purchase. You can also join a pay per click program like Google Adsense and start making money online every time someone visits your site.
What are you waiting for? Start a home business today and enjoy the freedom working from home brings. It is time to tell your boss goodbye and start making money online today!
Retail opportunities for making money online abound. One of the easiest ways to begin is to take advantage of online auction houses such as E-bay, U-bid, or Stormpay Auctions. Start by simply cleaning out your closet and selling your unwanted items. Once you have the knack of how auction sites work, you can start buying inventory at garage sales and thrift stores and reselling them. As your knowledge of online auctions grows, you might want to consider making money online by joining a drop ship program and selling new items.
If retail isn’t your bag, don’t despair. There are countless opportunities for making money online with out selling. Sign up to take paid surveys, or look into sites that pay you to blog about their product. Start your own website and join an affiliate program that pays you when visitors link from your site to a retail site and make a purchase. You can also join a pay per click program like Google Adsense and start making money online every time someone visits your site.
What are you waiting for? Start a home business today and enjoy the freedom working from home brings. It is time to tell your boss goodbye and start making money online today!
Kamis, 29 Juli 2010
Dealing With Public Service Ads On Your Website
Many of us start out with websites that we want to generate some income with, so we think that Google is the one and only solution to our desire or even our need to earn some extra money. And, it’s fair to say that a lot of money can be made with the use of Google ads on one’s website, but only if they work correctly. Money is made on these ads when relevant ads are posted on our website so that visitors can click on them and we can be compensated for every click! Unfortunately, a good deal of the time one will visit their website only to find that public service ads have been placed on their website by Google, and these ads don’t pay at all when your visitors click on them.
You can report the fact that you have had a lot of public service ads on your website to Google, but generally there is not much that Google can do about it. The public service ads are placed on your website when relevant or targeted ads are unavailable, or when Google is simply unable to obtain information from the page to display relevant ads. This can be frustrating when for one reason or another ads that pay are not posted on your website continually. The reason that this is so frustrating is that you have only aligned yourself with Google AdSense to make some cash on your website, even if you are not profiting from it in any other manner.
Luckily, if you are tired of seeing public service ads on your website you CAN do something about it. You don’t have to sit by and wait for Google to decide that you are worthy of those ads that pay! You can visit a website such as www.defaultads.com which will show you how to monetize public service ads and even alternate the ads shown when Google AdSense, or Chitika, and other content advertising networks cannot accommodate your needs with targeted ads on your webpage. This awesome website can help you out when you load all of your affiliate or other ads into DefaultAds when it quickly generates a link to include in your Google AdSense alternate ad URL.
This system will allow you to make money when you typically wouldn’t be making any at all! The best thing about this system is that it is totally risk free. You don’t have to worry about the content that will be shown as DefaultAds will only show their ads one out of every 100 impressions and they will be the same size, quality, and will even target the same category that you would target with the Google ads!
You can report the fact that you have had a lot of public service ads on your website to Google, but generally there is not much that Google can do about it. The public service ads are placed on your website when relevant or targeted ads are unavailable, or when Google is simply unable to obtain information from the page to display relevant ads. This can be frustrating when for one reason or another ads that pay are not posted on your website continually. The reason that this is so frustrating is that you have only aligned yourself with Google AdSense to make some cash on your website, even if you are not profiting from it in any other manner.
Luckily, if you are tired of seeing public service ads on your website you CAN do something about it. You don’t have to sit by and wait for Google to decide that you are worthy of those ads that pay! You can visit a website such as www.defaultads.com which will show you how to monetize public service ads and even alternate the ads shown when Google AdSense, or Chitika, and other content advertising networks cannot accommodate your needs with targeted ads on your webpage. This awesome website can help you out when you load all of your affiliate or other ads into DefaultAds when it quickly generates a link to include in your Google AdSense alternate ad URL.
This system will allow you to make money when you typically wouldn’t be making any at all! The best thing about this system is that it is totally risk free. You don’t have to worry about the content that will be shown as DefaultAds will only show their ads one out of every 100 impressions and they will be the same size, quality, and will even target the same category that you would target with the Google ads!
Senin, 19 Juli 2010
Creating A Cost-Effective Google Adwords Search Engine Ad Campaign
Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.
Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.
Don't let it happen to you! Use these tips to keep your costs down and your rewards high.
1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.
2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.
3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.
Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.
4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.
5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.
When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.
Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.
Don't let it happen to you! Use these tips to keep your costs down and your rewards high.
1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.
2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.
3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.
Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.
4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.
5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.
When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.
Senin, 22 Maret 2010
Advertising Through Email
During a email campaign address to your clients, members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read.
The "Email Marketing Use and Trends Report: H1 2004" created upon the information collected from the MailerMailer's 70 million clients, proved the following :
1. Email checking
The same day you send the email - This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.
2. Failed Email
Sending out a email can fail : when one of your subscribers changed his/her's email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it's offline.
A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
Sending an email to goverment institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).
3. Opening and viewing the email
It is already know and proved that sending an email to goverment institutions, telecommunication companies, ecommerce companies, real estate agencies, have the highest receving and reading rate. Most of them receive and read your email within the first 48 hours.
Also, emails sent on Monday's have a bigger receving & reading rate compared to the other days of the week.
4. Link clicking
Emails containing links were accessed in a proportion of 4,27%.
Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received and read often then thouse sent during the week. In the same time, emails with a personalized subject were opened and read by more people than thouse that just had personalized content or thouse that were not personalized at all.
Be smart when sending out emails. Creating and maintaining a mailing list can be a very effective tool that you can use when running a web site or a online business.
The "Email Marketing Use and Trends Report: H1 2004" created upon the information collected from the MailerMailer's 70 million clients, proved the following :
1. Email checking
The same day you send the email - This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.
2. Failed Email
Sending out a email can fail : when one of your subscribers changed his/her's email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it's offline.
A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
Sending an email to goverment institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).
3. Opening and viewing the email
It is already know and proved that sending an email to goverment institutions, telecommunication companies, ecommerce companies, real estate agencies, have the highest receving and reading rate. Most of them receive and read your email within the first 48 hours.
Also, emails sent on Monday's have a bigger receving & reading rate compared to the other days of the week.
4. Link clicking
Emails containing links were accessed in a proportion of 4,27%.
Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received and read often then thouse sent during the week. In the same time, emails with a personalized subject were opened and read by more people than thouse that just had personalized content or thouse that were not personalized at all.
Be smart when sending out emails. Creating and maintaining a mailing list can be a very effective tool that you can use when running a web site or a online business.
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