Google Ca$h Machine: Success Finally!

My name is Brandy Gleeson. Over the last few years I’ve tried everything from Amway to Ebay. As an Amway distributor, I contacted plenty of prospects. I bought the products and sales literature. I even paid to attend the sales conventions and seminars. In the end I realized I was spending far more than I was making, and the people above me, who had been doing it longer than I had, weren’t making a profit either. Eventually, I started seeking other opportunities.

I’d heard plenty of stories about people striking it rich on Ebay, so I thought I’d try it. First of all, the Ebay system takes a lot of work to figure out. You can spend days reading the help files and when you finally get something posted, it looks so unprofessional, no one wants to buy. Most people who get good sales on Ebay have spend many hours making their ads look professional. That can take a lot of time, especially when you have multiple products and single items to sell. Secondly, you have to have plenty of resources. You have to have a digital camera and a scanner, because no one will buy items that aren’t listed with pictures. Also, you have to sink a lot of money into your business to keep inventory on hand. Studying buying patterns to see what people are buying and what makes them buy can take years and a lot of money spent.

Throughout the process I began to realize how much work was involved in all the business opportunities, with little or no return. For awhile I gave up. At the time, I was making minimum wage and taking care of my two boys and my brother’s daughter, after he robbed a gas station and went to jail. My sister in-law was in treatment for drugs and alcohol so she couldn’t take care of her daughter. I was a month behind on the rent every month, and had to use payday loans all the time just to keep up.

Things were going like that for quite awhile. Two months ago I ran into an old classmate from high school. He was wearing a suit and drove a Lexus. I told him things weren’t going too well, and he admitted he felt bad for me. He told me he might know of an opportunity I might be interested in, but he would tell me more that night over dinner. I accepted his invitation.

The next part is going to sound like something from TV. It’s going to sound really corny, but it’s true. Over dinner, he told me all about Google Cash Machine by Sebastian Foss. Over the last few months he had researched practically every single business opportunity out there. Then he found Google Cash Machine. He said over the last two months he watched his profit grow from $50 a day to $250 a day with an automated cash making system that practically anyone could learn and do. He said Sebastian Foss gave him all the information he needed to make substantial profit from a business that he only had to maintain 15 minutes a day. Of course, that got my attention, and I signed up.

There’s a lot of marketing claims that say you’ll be making cash within 15 minutes. That’s a big exaggeration. It takes about a day or two days to set everything up, but now over the last two months my profit has grown to 125 dollars a day. That’s 3750 per month! Now, I’m able to buy my kids the clothes they want, eat good food, and pay the rent on time. Next, I’m going to start saving up for a house.

I’m not going to lie. If I sign people up I get a commission from each sale, but I don’t think there’s anything wrong with that, because if you sign up you’ll have the same opportunities to make a steady income, payoff debts, buy the things you need and want, and live the lifestyle you want to live. The best way to start is to go to http://www.adventmotion.com/myplace/.

Google, Updates, Upgrades, Penalties And Filters

My site dropped from no.1 spot to nowhere. Google tech people replied to my email telling me I must have hidden text or used some kind of 'illegal technique'! Why don't they just admit it's their mistake?

Standard reply
It's a standard reply, nothing else. I would imagine that 9 times out of ten when Google get an email about a site that has dropped into oblivion it has something to do with using techniques that go against their webmaster guidelines. It may not be the case with you but from their perspective I should think it a reasonable reply in the circumstances.

There seems to be some confusion about 'penalty'
A 'penalty' is applied to sites using tricks and sneaky stuff to boost their rankings in Google. A good recent example would be BMW who were using one page for the search engines and another for the web visitor. Since this was contrary to Google's guidelines, BMW were removed from the index entirely -- they were penalised (http://www.mattcutts.com/blog/ramping-up-on-international-webspam/).

Filtered
Another type of 'penalty' although it really is a purely an algorithm filter, is a webmaster using things like hidden text or keyword-stuffing, for example. This gets aggressively filtered (assuming the site is not removed from the index) by the application of the filter(s) which then causes the site to drop down the search engine rankings. It may seem like a penalty but it is the result of filtering, not penalty.

Penalty is different from 'ignoring' links
When links are ignored, there is no penalty being applied, the links simply don't count. The site itself is not penalised, it is merely the case that some of the links into that site are not counted. This measure not only filters out link farms and spam techniques but also prevents a competitor from acting against another site by spamming in order to attempt to incur aggressive filtering.

Google does not owe you a living
Google does not owe any webmaster a living! I must mention this as many webmasters seem to forget at times, that it is up to them to keep their sites filled with visitors, not Google, or for that matter, any search engine.

If Google are busy with rebuilding their infrastructure, their database, their spiders, their algorithms or for that matter, the breakfast bar at Googleplex, and it adversely affects your website, then it's just too bad!

Complaining to Google that your website isn't at the #1 spot any more is like complaining to the bestseller booklist that you should still be at the top of the bestseller list even though your book isn't selling as well! If your site no longer meets the current market requirements then you need a new product. The market isn't going to change to suit you.

Panic, Florida and Big Daddy
Now is definitely NOT the time to panic. Google are upgrading. Things will be all over the place for a while yet. If you take drastic measures for what was up until recently a highly placed site, you run the risk of completely ruining your placements.

During the infamous 'Florida update', many webmasters panicked and began changing, tweaking and altering things that had no bearing on their ultimate placement. However, thanks to the 'adjustments' made in haste, they did manage to bring problems on themselves that took months to recover from once the dust had settled and everyone had a much better understanding of what had occurred.

Steady at the wheel, Captain!

Google, Paranoia or a Cause for Concern?

Copyright 2006 Sharon Housley

Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Google Analytics is free, no one can beat the price, but what is the real cost? The cost is your data. While not terribly important when analyzed alone, when aggregated with other information Google has access to, it could be damaging. Data mining has made the collection of data meaningful. It has become easier to find patterns and trends in large volumes of data.

While any of that information independent of other data, might be non-threatening or irrelevant to someone doing analysis, when combined with other data Google has access to, it can paint a very clear picture of how, not only individual companies are performing, but the aggregate data could possibly paint a picture of how entire business sectors or industries are performing.

The big question is how will Google use this information? Will it affect search engine ranking? Will it influence keyword costs?

Paranoia? Lauren Weinstein doesn't seem to think so, her blog post entitled "The Dark Side of Google" http://lauren.vortex.com/archive/000108.html , paints a very clear picture of the danger of a single entity possessing all of the data.

According to a recent USA Today article "In just seven years, Google has emerged as one off the most influential companies of the 21st century, a multinational whose recent forays into classified ads, book publishing, video, Wi-Fi and telecom make its data empire ever more powerful." The article goes on further to quote Jeff Chester, head of the digital Center for Digital Democracy saying "Google could easily become the poster child for a national public movement to regulate data collection".

Lets take a look at Google's new analytics tool. As a reporting tool, Google Analytics offers good features and functionality. Google Analytics tells publishers who their website referrers are, what pages visitors are viewing, the length of the visitor stay, what items are purchased. Google Analytics data can be used to develop new technologies, and optimize pay per term influence ranking.

Google wants to make money, and like it or not, data is a commodity. Google will likely use the data from their various ventures to develop new technologies and personalize content. Conspiracy theorists believe that the Google's aggregate data will also be used to optimize the fees charged for pay-per-click, influence organic ranking or worse yet sold.

Unbeknownst to many users, privacy advocates say that Google's technology give Google the ability to collect enormous amounts of data about interests and online habits of web surfers. That said, Google's growth will continue to motivate privacy advocates and those in the technology field behind the Attention Truste movement to work together, to improve how personal information and subscription information is used online. I expect we will see a lot of energy and effort in this arena.

Lets face it, Google wants to make money; no, now that they are public they *need* to make money and like it or not, data is a commodity. Whether Google will use your data or not is still to be determined, but the fact remains they can if they choose to. Google's storage capacity, is as deep as its pockets, meaning that it is far ahead of competitors. All of this has motivated privacy advocates and eyes are on and will continue to be focused on Google and the type of data they are capable of collecting.

Google: Friend or Foe?

Don’t get me wrong, almost all of us love Google to death. It has single-handedly changed the direction of this entire industry to something that is accessible for everyone. However, while Google is the darling poster child of Wall Street and the general public, there lurks a danger of abuse. We will cover this in a bit, but first let’s look at a few years ago when the World Wide Web was still a novel concept.

We had a handful of methods of finding information. They were so-called search engines. Their names were Yahoo, Excite, Lycos, and of course Alta Vista. If someone wanted to find a piece of information on this “World Wide Web”, they would enter their keywords into one of the above named search engines and would then begin the long arduous process of sorting through a lot of garbage before finding what they were looking for. Somewhere along the way, each of these companies got it into their corporate heads that what people wanted was even more fluff thrown at them.

This is when they became portals instead of search engines. Instead of offering just search results for what we were looking for, we now had stock quotes, weather reports, movie reviews, news reports, health tips, beauty tips, sports scores, horoscopes, dating tips, entertainment gossip, shopping links, financial hints, games, and lastly ads. Lots of ads. In the late nineties, enter Google, which had a very simple vision and unique philosophy.

While every portal was busy trying to deliver us critical information about when to kiss our date and how to shave our pet, Google was refining its search algorithms to make it so it would yield our searched keywords in a more efficient fashion without us having to endure that arduous process of sifting through garbage data. This coupled with the unique philosophy of do-no-evil, garnered them much deserved attention and fame.

Their approach to a lot of the services they now do to this day is very well executed. Some would argue that they’ve become what they said they wouldn’t become in the beginning, which is a portal. However, if you really think about it, they did this in such an elegant and well thought out system. The entire portal features are completely optional, those that do not wish to utilize them, are not forced to look at it or participate in it.

However, as good as the methods and intentions of Google may be, there is indeed a danger to our continued dependency on them. If you use Google regularly, then you more than likely have a Google Account with them and utilize one of their specialized services. One of the automatic ones is that they hold your search history for you by default. Every time you run a Google query, it is recorded and stored by Google for your convenience at a later date.

It even records what sites you jump to from the Google search list. As our dependency on Google increases, we are putting all of our eggs in one basket per se. We trust Google with a lot of information about our personal lives. After all, why should we think twice about a company who has a philosophy of Do-No-Evil and actively shows its good intentions to the technology community? Perhaps we should be thinking twice about it though. It may not be Google that we have to worry about, but rather, the governments of the world. If they are able to tap into Google via legal means to garner information about its own citizens, then this is a serious breach of privacy and security. A current example of this is still ongoing in the United States of America.

Robert Petrick, an American citizen, is being held on trial for the murder of his wife. A terrible act that should go punished, yes. However, the interesting portion is how their prime evidence against him was obtained via Google, in which it was found that he searched for terms such as neck and snap days before the murder took place. I’m not here defending his acts, I along with mostly everyone else believe that murder is not an act to be taken lightly and the man, if guilty, should be prosecuted and sentenced to the fullest extent of the law. But my point is here that it is possible for the government to tap into Google to research about their own citizens.

The possibilities of abuse here are paramount. Google is unable to really defend our privacy in this regard, as they must comply with the law and divulge our information. Next time you are Googling, remember the fact that they record it. After all, searches can be quite telling of the person and their current intentions.

Getting Your Site Indexed Before You Launch

I've noticed that most SEO articles focus on what to do after you launch your site. Those that do deal with preparing your site for launch usually discuss on-site SEO like keyword research and meta tags. What tends to be neglected is the advantage that you can gain by getting your site indexed before you launch. With a little planning and a few hours of work it's easy to be indexed by Google, Yahoo, and MSN before your site goes live.

The key to getting your site indexed in the big three is getting links pointing to it from sites that are already indexed. When the search bots crawl those sites they will inevitably find the link to your site and your site will be added to their index. Follow these five steps a month before you launch and you'll be a step ahead of the game.

1. Register your domain name. You'd be surprised how many people wait until the last minute to do this. The sooner you register your domain, the sooner you can get some quality links pointing to it and get it indexed.

2. Put up a home page. Make a “coming soon” page with your logo, information about your site, and expected launch date. You can also add a form for people to sign up for email updates about your site. This starts building your email marketing list before you even launch.

3. Start a blog and sign up for Feedburner. Put up a blog at www.yoursite.com/blog. It doesn't matter if you use WordPress, Blogger, or whatever blog platform you prefer, just make sure you host it on your site. Make a few posts about your site, what people can expect when it launches, and why your site will be unique. After your first post, sign up for a Feedburner account at http://www.feedburner.com/. Under 'Publicize' in your account make sure to sign up for 'Ping Shot'. This will notify blogging directories of your posts which hopefully will result in a few links to your site.

4. Write a few articles and submit to directories. Regardless of what your site is about, there is certainly a topic relating to your site that you could write an article about. For example, if your site is going to sell fitness equipment, you could write an article about how to build a home-gym. Or if you are going to rate and review new cars, you could write an article about how to shop for a new car. After you've written and proofread your articles, submit them to article directories like Ezine Articles (http://www.ezinearticles.com/) and iSnare (http://www.isnare.com/). Be sure to include a description of your new site and a link back to it in the resource box. Again, this should result in a few links to your site.

5. Get a link from an indexed site. Steps 3 and 4 should result in some links from indexed sites which should then ensure your site to be indexed. But it can't hurt to get a few more on your own to be certain. When I launched my last site, I linked to it from my personal blog, which I knew was indexed. If you don't have that option, you can ask someone with a blog or site related to yours to mention it. If you can't find anyone willing to do it for free, you could offer them some free advertising on your site when you launch in exchange for the link.

Getting yourself indexed before you launch gives you a head start on your SEO and will allow your site to have a more immediate impact. Why wait until you launch? Get started a month early and you'll reap the benefits when launch day rolls around.

Google Wants To Help You Succeed

All too often, we see Google pictured as the "evil" company who’s just out to get you, and to make your life miserable.

While at times it might seem that way, it's just not true.

No… Google is not going to come banging on your door to sit down next to you and help you design your website, but they do provide a wealth of traffic assistance for the webmaster who’s willing to look for it.

Take the Google sitemaps program for example.

Google wants to know about ALL your pages. When you consider the billions of webpages that are on the Internet now, that’s a daunting task. The way that they discover YOUR pages is by "spidering" your website. This is also called crawling. This is done through automated robots that will look through your website and follow the links to discover other pages. When it does, it puts those pages into a database, which they will use to ultimately decide which page will get listed and which one doesn’t.

If you make this process easy for them, they can reward you with much faster spidering of your website. This is especially advantageous if you have a large website.

Google has a program called their "sitemaps" program. What you do is place a specially formatted XML file on your computer that includes links to all of your web pages, and other information related to your website, such as how often you update your website and so on.

We’ve found that compiling the datafeed the way Google requires it can be a little bit intimidating.

There are programs available that will help you to do that.

When you’re building a website, it’s very easy to make a mistake in a link, especially when building a large site. This can be disastrous when Google comes around to view your website and it can hurt you tremendously. The better programs not only spider the site as Google would and builds your Google sitemap.xml file automatically, but if it encounters errors, it gives you an error log so that you can correct the errors BEFORE you submit your sitemap to Google.

This is VERY important. If Google tries to spider a site that has bad or missing links in it, then your chances of being listed in their search engine are VERY slim.

Google’s official website on this subject is at this URL: https://www.google.com/webmasters/sitemaps/login you’ll find a good explanation of their sitemap program.

Google sitemaps should be a part of every webmaster’s website submission plan. It does not necessarily help with your search engine positioning or ranking, but it will help you to get all your pages spidered quickly, which is the first step to getting your pages listed in the search engines.

Placement of Adsense Ads – Location, Location, Location

Once you have made the decision to use Google Adsense, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.

Placement of Adsense Ads – Location, Location, Location

First off, you will not make $500,000 a year with Google Adsense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of…stuff. Google Adsense is a program that produces over time or if you have a lot of visitors or sites. Now that I have burst your bubble, let me offer some advice on ways to do well with Google Adsense.

The single most critical step to making money with Adsense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as ad blindness. Ad blindness occurs when you look at the same format over and over. In the case of the net, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements. You, my friend, must avoid ad blindness.

The best way to get past ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites due this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.

The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work fairly well.

Adding Adsense to your site is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click thru rates and generates revenues month after month, year after year.

Review: Google Profits - The Easy Way To Earn On Google

Whenever it comes to investing in information, I always remember the story of the plumber who fixed the factory’s pipes and invoiced a hefty fee for “knowing where to hit”.

Here follows my review on an ebook that “knows where to hit” when it comes to making money with Google.

The Google Profits ebook by Wade Winger

Google Profits opens with an introduction to the basics on a particular brand of internet earning: harnessing the combined power of affiliate marketing and Google Ads.

The recommended affiliate system in the book is Clickbank, and you are given everything you need to know, including clear screen shots, on how to set up a ClickBank account and get choosing the eproducts that can earn a steady income in affiliate commissions.

The book is divided throughout into two sections: information and action - the information sections tell you everything you need to know, clearly and concisely and the action sections take you through how to do things. Again, with screen shots and very clear instructions.

This ebook would be worth it’s cover price for the hand-holding in getting set up with ClickBank and Google Ads alone - but it goes way further.

Wade Winger is an honest and easy to follow author, who reads as a supportive guide on the rocky road to internet riches. He gives good information, clearly knows what he’s talking about from direct experience, and he readily shares the tips and tweaks that are the difference between making a profit and running up your Visa bill with Google ad fees that don’t make sales.

His safety formula for bidding on ads that will bring results is excellent.

Throughout Google Profits you feel like you’re in good and experienced hands, there is never a sense of a half-baked product out to make a buck. Wade is giving you his own time tested recipe for success.

He even gives a detailed breakdown of his own test campaigns and shows you how to decide a potentially good earner from a product that won’t earn you money, with just a few days and a few dollars investment.

I’ve tested his process myself, and am watching my profits and progress with interest. Once you’ve got the hang of the info from the book, all you really need to replicate the process and set up additional money earning ad campaigns is the handy cheat sheet included as a bonus. With Google Profits by your side, you could well be on your way to a tidy second income.

In conclusion: a well presented, informative and hype-free manual to earning money with Google ads and affiliate products. Highly recommended.

Testing Your Google Adwords Search Engine Ads

I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.

Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.

1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.

2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.

3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.

4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.

5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.

6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.

While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.

Getting Googly - A Quick Introduction To Google Adwords

You have most likely seen Google AdWords, even if you don’t realize it. It’s that list of sponsored links that runs down the right side of your computer screen when you Google a word. You’ll often see links at the top in a little blue box as well—we’ve all seen ‘em.

So what is Google AdWords?

Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site.

At-a-glance:

1. Google sells the space along the top and sides of their search engines to site owners interested in getting more exposure.

2. Site owners bid on keyword(s) that relate to what they have to offer.

3. When people perform a search on Google using that keyword(s), the site owners’ ads display as text-links in a column next to the organic results.

How Will Google Position Your Ad?

One of the things that set Google AdWords apart from their competitors is the way they rank their sponsored ads. Most search engines let you bid on keywords. He who bids the most per click “wins” the top spot. Period.

With AdWords, the amount you bid is only one factor. Google also takes into account the relevance of the text in your ad and the number of times your ad is clicked on and gives you a “quality score.” If your quality score is high enough, you can actually bump off the guy above you who pays more per click, but whose ad gets clicked on significantly less than yours!

Writing Effective Ads for Google

Frank Travisano, president of http://Linkateer.com, a leading Search Engine Optimization company says that when you are writing an ad for Google, “selecting the right keywords is critical.” Since you are paying each time someone clicks on your ad you don’t want a lot of misguided shoppers visiting your site and running up your tab.

Travisano advises, “Target your market as specifically as you can.” In other words, if you have a pet food store that offers organic, all-natural pet food; advertising for “pet” or “pet food” is not necessarily focusing on your target audience. Your target is consumers who are looking for all-natural, organic pet food. So your keywords need to reflect this.

Google Talk?

Google Talk? What's this? Is Google getting in on the Internet telephony craze? Yes they are! The search giant now offers a beta version download of Google Talk at no charge. http://www.google.com/talk/

Google Talk allows users to IM or make calls over the Internet using a PC, speakers and microphone, again; no charge. The new Google software can be downloaded by anyone with Windows 2000 platform or later.

Of course you can only call or IM other people who have downloaded the Google Talk software. Both parties need to have a Gmail account to log onto the Google Talk messenger.

Those who don't already have a Gmail account can request an invitation via mobile-phone. https://www.google.com/accounts/SmsMailSignup1 . People who don't have a cell-phone will need to have someone with an account send a Gmail invitation.

Google has made it fairly convenient to add people to the contacts list of the messenger. Invitations are sent directly from the messenger or from the user's Gmail account. There is no limit to the number of users one can have on their contact list.

With that being said, I decided to give Google Talk a spin myself. The UI is easy to use and understand, with Internet calling, instant messaging, e-mail, and of course, Google search. There are no ad's to clutter the Interface, which is refreshing.

The user control's again are pretty cut and dry, it is a bit plain looking, however; this in my opinion add's to it's usability. Other than an absence of ad's, the only thing new about this is the fact it is from Google.

All in all, Google Talk is a pretty good messenger. If you have a distaste for banner ad's or pop up's every time you start your messenger, "G" Talk should be a welcome change of pace.

Google Guide

Introduction

When we surf on the internet, we all need a guide. For me, and I am sure for most of you, that guide is Google.
However, do we know how to take advantage from all this guide is offering us? In the next article, I will try to present the operators used in searching along with some words with special significations.

Operators

The minus operator (-) can be used for terms you want excluded from your search.
If you put a phrase in (“) Google will display the result containing that phrase.

The stop words

These words will be excludes from Google searching because Google is considering them very usual ones (for ex. “to”). If you want your searching to contain those particular words you will have to use the plus operator (+) before them.

Memorized page

Google acquires an image of each examined page during its checks on internet, and keeps it in case the original page is not available. If you click on the“Cache” link, you will see the page in the same format it was when indexed.

Similar pages

If you click on “Similar pages”, Google will give you similar pages with that page. This function is useful if you want to buy a product with the lowest price.

Calculator

Google can be used in the same time as a calculator. All you have to do is to write the equation in the search box and to press enter.

Ex. 5*658*89+56

Special words

Some words, if followed by two points (:) , get a special meaning for Google. It is very important not to put spaces between (:) and the next word because in that case, those words will not going to have that special function but simply searching terms.

Dictionary

You can also use Google for definition of some words. You must use the word “define” and the word whose definition you are looking for.

Searching on specified site

If you want your search to contain only results from a specified site you have to use the word “site” followed by it address and searching terms.

Connections to a page

Use the word “link” and sites address and you will find pages sending you to that site.


Other functions
There are many other functions, such as maps, air travel information or stock market values but are valid only for United States, so, I will not pay to much attention to that.

Does Google Trust You? Trust Rank Exlained

It is over two years since a paper was released the basis of TrustRank,, yet even today, over two years later, hardly anyone outside of the core internet marketing world have clue what it is. The original concept was simple and in fact only a few lines.

Combating Web Spam with TrustRank. Technical Report, Stanford University, 2004

Web spam pages use various techniques to achieve higher-than-deserved rankings in a search engine's results. While human experts can identify spam, it is too expensive to manually evaluate a large number of pages. Instead, we propose techniques to semi-automatically separate reputable, good pages from spam. We first select a small set of seed pages to be evaluated by an expert. Once we manually identify the reputable seed pages, we use the link structure of the web to discover other pages that are likely to be good. In this paper we discuss possible ways to implement the seed selection and the discovery of good pages. We present results of experiments run on the World Wide Web indexed by AltaVista and evaluate the performance of our techniques. Our results show that we can effectively filter out spam from a significant fraction of the web, based on a good seed set of less than 200 sites.

Original document http://dbpubs.stanford.edu:8090/pub/2004-17

I will try to explain in layman’s terms what this is all about.

First of all you will need to understand about hubs and authority sites in the eyes of Google. Sites and pages are clustered by Phrase and topic as part of the Google web mapping. Within these clusters Google will identify its current hubs and authorities. Hubs being sites that link out to many of the sites within that cluster, and authorities are the sites within that cluster that receive more links to it than the others.

Google will Have already manually have rated these sites with regard their content, the sites they link to and their trustworthiness.

A prime example would be the BBC. They have a strict set of guidelines that editors must adhere to with regard linking to sites on the web. They also have strict guidelines set in place and overseen by government appointed bodies. These seed sites will be given a trust factor which can then be carried (or voted) to other sites, (like page rank) through their links.

Most niche trusted sites will carry links to similar content, or links to links on similar content. E.G. Reuters might run a news line, which is picked up by the BBC who rewrite and cite the original Reuters report. CNN might cite the BBC version which is more developed. ALL these sites are interlinking, and all are trusted sites. They might all also link to a website that originally carried the white paper/ allegation/ content.

So let’s put it into practice.

I release a niche altruistic website that is well received. The news gets picked up by the BBC who link to it. Various other news sites pick up on it and also point links to my niche site. In time other charity and educational sites link to me, as well as church sites etc. Many of these sites will be either seed trusted sites or linked to by seed sites. The closer the site which links to me is to the seed site, the more TrustRank my altruism site will get, the further away the less.. By default, if my TrustRank hits a level (caused by numerous site that have inherited TrustRank from votes), I might well become a trusted hub myself, making links from my site very valuable (in terms of TrustRank not monetary, although this will also be the case, but no one will know the TrustRank to know the value)

If you want to see a crude version of trustrank in action then look at the voting system on a forum.

If someone with a red (negative) reputation votes for you (good or bad), it doesn't affect your reputation, because in the eyes of the system they are not trusted because others who ARE trusted have said so. While a vote (good or bad) from someone with many squares of reputation can lift you up on high, or condemn you to the fiery furnace, while votes from those with one or two squares of reputation will count, but not for much. This is a simplified form of TrustRank.

It is my belief that TrustRank will compound so that the sum of the whole will be greater than the parts. so if a site got links from a seed site it would be worth x, but a site with links from two seed sites could be x +y + compounded trust value.

Below is a graphical representation of how it might work, but I have for simplicity not added the compounding value, and have used round numbers. Google PageRank uses a whole number of 1 as a base for each page, and a ’voting value’ of .85 of the PageRank value. (This being the result of the .15 dampening factor applied to all pages when determining the value of outbound links from a page).

http://www.umbrella-consultancy.co.uk/tr1.jpg (address of image)

That is my take on TrustRank. So the old adage of build quality content that people will want to link to, means more than ever now.

One last thing, in life there is balance, for every shard of light there is dark, for every white Stetson, there is a black one. If some sites ARE trusted, either by seed or approval of seed, then some will NOT be. It is therefore possible, that links from un-trusted (due to being TrustRank unknown) sites, might not get any link benefit to pass on? Just a theory.

Dmoz is in dire need to improve its image.

Dmoz.org or ODP (the Open Directory Project) is a web directory which was originally created in 1998 as Gnuhoo by Rich Skrenta and Bob Truel while working at Sun Microsystems. The first controversy started soon Soon after the launch the directory and lead to renaming it to NewHoo after wide spread accusation that the name of the directory implied open source yet the directory was a closed source which negates the spirit of free software of GNU projects which the directory was originally named after.

The directory was sold to Netscape which is now part of AOL/Time warner and currently boasts of having 5,229,762 sites, 71,337 editors, in over 590,000 categories. The importance of the directory increased and its status and the status of websites listed in it also increased despite the Internet trends of using search engines to locate websites faster than navigating through a multitude of categories in a web directory to find what you're looking for. The popularity and importance of Dmoz to webmasters followed the increased importance and relevance big search engines like Google, Yahoo, and MSN placed on the directory and on sites listed in it. This can be seen clearly in search results with sites listed in Dmoz listed on top of most search results for most search term. Another value that has been closely associated to Dmoz was Pagerank, which is a value Google places on web pages, one of the most important factor that drives Pagerank up when Google does its calculation of Pagerank is the number of back links, and the Pagerank value of those linking web pages.

Dmoz is important not only because it is a great web directory, but because many search engines adopted it as its de facto directory because of the ease of importing the the whole directory data and reusing it as its own. Google's own web directory is based on that of Dmoz. The estimated number of web sites that use Dmoz's data as a base for their own directories, and the number of mirror sites of Dmoz are not known exactly but it can be argued to be in the thousands. This number translates to a huge number of back links to websites listed in the directory. This alone makes Dmoz very important to any serious webmaster in their website's marketing strategy, contrary to what Dmoz editors on their public web forums try to convince webmasters otherwise.

Having a very valuable Directory at their disposal the editors of Dmoz have a great deal of power at their finger-tips and they know it. I say they know it because of the over the top attitudes of take it or leave it, and its our way or the highway attitudes expressed at the resource-zone forums, the hangout of the egotistic editors. Many webmasters depend on their websites for a living and hence they try to market their websites with everything available to them in order to ensure a steady stream of income. When there is a perception that there is a great resource that can help make or break a website by the mere fact of being listed or not listed in Dmoz makes it hard for webmasters to swallow. This is not a bad thing nor should it not be controlled by competent editors. yet the stories of unethical editorial behavior, kickbacks, and revenge and overwhelming feeling of corruption and egotistic attitudes towards webmasters makes a person cringe at the mere mention of Dmoz submission.

There are many other stories and complaints about Dmoz, about its editors, about the way they run the directory, about the refusal to listen to suggestions for improvements, about their lack of sensitivity to webmasters, about the length of time it takes to review a website though they have thousands of editors, about their inability to get with the time and roll out better measures to control and run the directory while minimizing abuse and setting in place tools that help in enforcing a fair and equatable checks and balances approach when including websites.

There has been many suggestions to the directory and its editors, most have been dismissed as unworkable, or too much of a burden on the directory and its army of editors to handle, yet they forget that they have a lot of responsibilities to the general web users and webmasters. A constant theme with the editors is that the directory is here to serve the public i.e. the surfer/visitor public and not the webmasters, yet the webmasters are the ones who made the whole Internet what it is right now, the webmasters work is what the public seeks. Measures to accommodate webmasters and release that they DO count and that the directory does need them is required and DMOZ does need to reach out and work with webmasters to help make the directory better and more reflective of the reality of the Internet.

When looking at Dmoz as a project there are a multitude of features that are badly lacking and in need of improvement, some of the needed improvements are critical to the well being of the directory and to its survival, others are nice to have and will help make the directory better and help give the project the respect that it needs and is currently lacking.

One of the most important improvements is a system that will make submission and review faster than the current system which can take up to 3 years for a website to be reviewed and added to the directory. This is not accepted today as it was not accepted in the first days of the Internet. In todays world of constant change, it is very hard to even find a decent website that does not make changes weekly or daily let alone yearly. A site submitted a year ago may not be the same a year form now and maybe rejected on that bases alone.
A system that will decrease the SPAM the directory receives is the first step to improving responsiveness to site submission and review process. Editors claim that over 95% of websites that they receive can be classified as SPAM or BOT submissions. Captcha (a way to control web forms, which distinguishes between human and automated robotic entries and submission) or a similar measure should be put in place ASAP. If this measure is implemented to weed out 90% of web site submission the total wait time will improve accordingly. A web site that might take 6 months to be reviewed will be reviewed in 18 days (6*30*0.10=18). That alone would be a great improvement and it would elevate the heavy load on editors.

The second critical improvement to the directory and to its image would be in implementing a system of better control over editors and their power in accepting and rejecting websites, especially those that directly compete with their own websites or websites that they are affiliated with. A good start would be by implementing a system that marks websites added to the directory with an existing affiliation to an editor. Currently Dmoz require editors to declare their association, yet the public does not have access to base any complaints that is supported by this claim. Dmoz itself does not have to publish this association in the public directory but should make sites associated with editors clearly stated in their public profile, so when someone has a complaint about how a directory branch is edited they can find any relevant information in the editor profile where they can base their investigation of any unfair editorial claims.

Another benefit of the above would be helpful for the directory mirror sites when editing listing and deciding on a relevancy of websites to be included in their implementation of the directory data. I know first hand of some of the major implementation of web directory based on Dmoz data that administrators would like to know which websites exactly belong to editors which may need to re-reviewed by a third party before inclusion in their directory but the volume of the links in the directory makes it hard to weed out any sites that are implanted unfairly by corrupt editors and are being spread unintentionally throughout the Internet. This is in no way meant to punish or remove sites belonging to editors, but after all the accusations and controversy this may be needed and website using the Dmoz data can decide on their own what to do with those websites.

There are many more things that can be done to improve the directory but the above two suggestions would make a huge difference in restore the respect, the image and the spirit that the directory was created under.

Dealing With Public Service Ads On Your Website

Many of us start out with websites that we want to generate some income with, so we think that Google is the one and only solution to our desire or even our need to earn some extra money. And, it’s fair to say that a lot of money can be made with the use of Google ads on one’s website, but only if they work correctly. Money is made on these ads when relevant ads are posted on our website so that visitors can click on them and we can be compensated for every click! Unfortunately, a good deal of the time one will visit their website only to find that public service ads have been placed on their website by Google, and these ads don’t pay at all when your visitors click on them.

You can report the fact that you have had a lot of public service ads on your website to Google, but generally there is not much that Google can do about it. The public service ads are placed on your website when relevant or targeted ads are unavailable, or when Google is simply unable to obtain information from the page to display relevant ads. This can be frustrating when for one reason or another ads that pay are not posted on your website continually. The reason that this is so frustrating is that you have only aligned yourself with Google AdSense to make some cash on your website, even if you are not profiting from it in any other manner.

Luckily, if you are tired of seeing public service ads on your website you CAN do something about it. You don’t have to sit by and wait for Google to decide that you are worthy of those ads that pay! You can visit a website such as www.defaultads.com which will show you how to monetize public service ads and even alternate the ads shown when Google AdSense, or Chitika, and other content advertising networks cannot accommodate your needs with targeted ads on your webpage. This awesome website can help you out when you load all of your affiliate or other ads into DefaultAds when it quickly generates a link to include in your Google AdSense alternate ad URL.

This system will allow you to make money when you typically wouldn’t be making any at all! The best thing about this system is that it is totally risk free. You don’t have to worry about the content that will be shown as DefaultAds will only show their ads one out of every 100 impressions and they will be the same size, quality, and will even target the same category that you would target with the Google ads!

Creating A Cost-Effective Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.

Can You Really Generate Internet Wealth Without A Website?

The word’s out that it’s possible to make a good income from the internet without even owning a website.

It’s an appealing proposition, but is it too good to be true? I used to think so. But now I know differently...

Have you noticed the ads down the right side of the Google search results screen? Those little squares of text are changing the face of the internet. They are changing the way we use it, and the way we can earn from it.

These are “Pay per Click” ads. When you click on them, the owner of the ad pays. Usually something between a cent and a few dollars.

Welcome to the Wealthy World of AdWords

The bare facts: If you have a good product to sell, and know how to write an eye catching ad, you can make money on the internet without a website.

The harsh reality: You can run up a huge bill and sell nothing if you don’t know what you’re doing.

The secret: Finding the right product, and getting that ad to work without costing you a fortune in costly clicks that don’t result in sales - that's the secret to success.

The AdWords Academy

Google runs an online training school for adwords that takes you step-by-step through the process of how to set up an ad and get it running. It’s a good way of learning the basics... But if you are serious about earning money and saving time by stepping round a huge and costly learning curve, you could do with consulting the experts.

One such expert is Wade Winger, author of the Google Profits ebook. Following his advice I have a campaign up and running and getting clicks for just pennies a day.

The Google Proftis ebook gives excellent step-by-step guidance on the two sides of the Google money making coin.

The two-step Google Profit Process

1. find a good product to sell

In this case - ebooks that pay affiliate commissions. There are literally 1,000’s out there and they often pay around 50% of the full selling price to affiliates. Wade’s recommended source and system is Clickbank and I agree with him.

Google Profits takes you step-by-step, with screenshots, through the process of setting up a ClickBank account and choosing products to sell.

2. make Google ads work for you

Most of us get nervous when it comes to committing to a paid for ad service that we barely understand. Google Profits is the highway code of the AdWords system. Once you know the “rules of the road” everything becomes less daunting and more doable.

The Google Profits ebook even gives working examples to follow, and tells you how to tweak your ads to get you more clicks for less money.

I’d love to hint at Wade’s secret formula that makes sure you get results without having to worry about running costly test campaigns - but I’d probably have a law suit on my hands!

Instead I’m inviting you over to find out more about Google Profits on our Health & Wealth ebooks site.

Happy profiteering!

AOL - MSN Beats Out Google

In the ongoing AOL sweepstakes, it appears MSN may be the winner over Google. So, what will it mean for all three companies?

AOL On the Block?

As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.

Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.

In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death of dial-up modem systems. So who would buy AOL and how much would they be willing to pay? Would Google let MSN swipe 10 percent of its business? If so, how high could Google drive up the price of AOL for MSN?

Google Makes Major Mistake

If rumors are to be believed, MSN and Time Warner have reached a deal on the AOL platform. So, how much will MSN pay Time Warner for AOL?

Nothing. Not one penny.

By the end of December 2005, MSN and Time Warner are expected to announce a partnership wherein the two companies will intertwine their Internet units and pursue joint advertising efforts. In turn, Google will be kicked off all AOL listings, to be replaced by MSN or some AOL-MSN mix of search results and advertisements.

The executives at Google are making a major mistake, a critical blunder. Google will lose 10 percent of its business to MSN without MSN being required to expend any resources for the business. The Google Adwords program, the primary revenue source for Google, will no longer be on AOL. Surely Google could have come up with something more enticing to AOL or at least forced MSN to pay some serious cash for the acquisition. Instead, it failed on both accounts.

Google is a great search engine, but this is just one in a number of business mistakes made by the Internet giant. How could it lose 10 percent of its business without making MSN pay for it? If MSN pulls this off, one will wonder who is at the controls at Google and what they could possibly be thinking.

Adsense Revenue Exposed Review

Are you exhausted from servicing your clients, struggling to find work or overwhelmed while paying the bills? Then you need to invest some time in developing passive income. Passive income is money you make even when you are asleep or working with a client. One avenue of passive income is to partner with Google.

Thousands of businesses are paying Google to carry their advertisements on search results. You can profit from this fact by partnering with Google even if you know nothing about internet marketing. You can create content rich web sites about any topic including your hobbies, your business, current events, a blog and much, much more.

If this sounds interesting you need to read "Adsense Revenue Exposed" by Michael Rasmussena and Jason Tarasi. This e-book is a mere 29 pages and a quick and easy read:

The main chapters included in the e-book:

*Make Sense of Google AdSense - and make money!
*How much can I make with AdSense and how do I get started?
*Join the AdSense Program
*The 5-Step Plan To Success
*Summary and Additional Resources

Some of the topics covered are:

*3 reasons your website should be using Google Adsense (and nothing else) right now.
*How to keep your competitors ads from showing up on your website.
*How to let visitors search the web from your site (and profit while they do it)
*The simple mathematical formula behind Adsense that makes you cash. (And makes some Google Adsense users up to $25,000.00 a month.)
*The trick to creating a website Google will love (and will end up making you the most profits with).
*How to format your ads to get the most clicks (and cash)!
*Where to place your ads for maximum exposure (there's a technique to it).
*5 tips to selecting super-keywords that bring in visitors that are ready to click.

The authors begin with an overview of Google Adsense and Google Adwords. Next you are lead through the steps necessary to set up Google Adsense and install it on your site to create income for you. This e-book highlights the technical aspect of setting up Adsense and getting it installed on your site. I wish this e-book had been around when I set up Adsense on my site. I would have saved so much time!

The next chapter of the e-book is a five step plan for success covers do's and don'ts, Google rules, Adsense options, tools, scripts and additional resources. The language is non technical and there is very little jargon making it easy for everyone to read.

This e-book will help with both the inexperienced and experienced AdSense publishers. I've read a number of e-books lately about Google Adsense and this is one of the best.

(c) 2006, Davis Virtual Assistance.  Reprint rights granted so long as the by-line and resource box are reprinted intact and all links made live.  You may not use this article in any type of spam or sell it alone or with other articles.