Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.
A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!
It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups...see whats hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.
Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.
So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".
Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!
Tampilkan postingan dengan label google adwords. Tampilkan semua postingan
Tampilkan postingan dengan label google adwords. Tampilkan semua postingan
Kamis, 24 Februari 2011
Senin, 09 Agustus 2010
Discover how you can, with 3 simplest of tips, boost your Adwords click through rates and ultimately income!
#1 Headlines
Many Adwords users know its importance and how relevant it is to click through rates and ultimately – income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.
#2 Ad Groups
How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, “soccer betting guides” and “bet on asian soccer matches”. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for “soccer betting guides” and in this group can be other words like “soccer betting tips” etc…
#3 Get Your Ad Bolded
This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like “looking for betting guides and tips?” So when users search for either the “soccer betting tips” or the “soccer betting guides” phrase they would see your ad in bold, making your ad stand out and increasing click through rates.
Dylan is the author of the Free report “Secret Google Tactics”. It is an insightful guide that brings optimization of Adwords and Adsense to a whole new level
http://www.secretgoogletactics.com
Many Adwords users know its importance and how relevant it is to click through rates and ultimately – income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.
#2 Ad Groups
How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, “soccer betting guides” and “bet on asian soccer matches”. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for “soccer betting guides” and in this group can be other words like “soccer betting tips” etc…
#3 Get Your Ad Bolded
This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like “looking for betting guides and tips?” So when users search for either the “soccer betting tips” or the “soccer betting guides” phrase they would see your ad in bold, making your ad stand out and increasing click through rates.
Dylan is the author of the Free report “Secret Google Tactics”. It is an insightful guide that brings optimization of Adwords and Adsense to a whole new level
http://www.secretgoogletactics.com
Minggu, 06 Juni 2010
Can You Build An Opt-In Niche List With Adwords?
Something has really gotten under my skin, and I can't sit back and let it go any longer!
You see, people used to build e-mail lists in many niche markets through pay per click search engines such as Google Adwords. Now, Adwords has gotten a bit tougher to use, and thus, building an e-mail list in any niche market has become tougher as well...
...But it's still one of the best ways to build an e-mail list in any niche!
I repeat, pay per click (PPC) search engines such as Google Adwords is still an extremely effective way to build an e-mail list in any niche market.
Lets discuss why...
The main arguement is that these PPC's have gotten too expensive. Well, you can set a daily maximum spending amount in Google Adwords! If you can only afford to spent $5 a day, then you can set it so you spend no more than $5 a day.
Sure, your niche list will grow slower than someone spending $200 a day, but who cares! With the benefits you get from such targeted and responsive subscribers, you'll soon be spending $200 building your niche e-mail list as well.
Another argument is that it's better to spend money on Google Adwords becoming an affiliate for something and sending traffic directly to them.
Why not give them your left arm as well!
You're spending money promoting their niche product, why should they get the main benefit of the money you spend? And take a look at their site, almost all have some mechanism for collecting e-mail addresses.
You need a landing page that relates to your niche topic, that collects e-mail addresses, and the best way to advertise this page and get subscribers is through sites like Google Adwords.
Don't listen to people saying you can't build a niche e-mail list this way, or it's too expensive. It's not, and I do it all day in dozens of different markets.
Build your landing page, get subscribers, and give them great information and resources and they'll be your customers for life.
You see, people used to build e-mail lists in many niche markets through pay per click search engines such as Google Adwords. Now, Adwords has gotten a bit tougher to use, and thus, building an e-mail list in any niche market has become tougher as well...
...But it's still one of the best ways to build an e-mail list in any niche!
I repeat, pay per click (PPC) search engines such as Google Adwords is still an extremely effective way to build an e-mail list in any niche market.
Lets discuss why...
The main arguement is that these PPC's have gotten too expensive. Well, you can set a daily maximum spending amount in Google Adwords! If you can only afford to spent $5 a day, then you can set it so you spend no more than $5 a day.
Sure, your niche list will grow slower than someone spending $200 a day, but who cares! With the benefits you get from such targeted and responsive subscribers, you'll soon be spending $200 building your niche e-mail list as well.
Another argument is that it's better to spend money on Google Adwords becoming an affiliate for something and sending traffic directly to them.
Why not give them your left arm as well!
You're spending money promoting their niche product, why should they get the main benefit of the money you spend? And take a look at their site, almost all have some mechanism for collecting e-mail addresses.
You need a landing page that relates to your niche topic, that collects e-mail addresses, and the best way to advertise this page and get subscribers is through sites like Google Adwords.
Don't listen to people saying you can't build a niche e-mail list this way, or it's too expensive. It's not, and I do it all day in dozens of different markets.
Build your landing page, get subscribers, and give them great information and resources and they'll be your customers for life.
Senin, 05 April 2010
AOL - MSN Beats Out Google
In the ongoing AOL sweepstakes, it appears MSN may be the winner over Google. So, what will it mean for all three companies?
AOL On the Block?
As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.
Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.
In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death of dial-up modem systems. So who would buy AOL and how much would they be willing to pay? Would Google let MSN swipe 10 percent of its business? If so, how high could Google drive up the price of AOL for MSN?
Google Makes Major Mistake
If rumors are to be believed, MSN and Time Warner have reached a deal on the AOL platform. So, how much will MSN pay Time Warner for AOL?
Nothing. Not one penny.
By the end of December 2005, MSN and Time Warner are expected to announce a partnership wherein the two companies will intertwine their Internet units and pursue joint advertising efforts. In turn, Google will be kicked off all AOL listings, to be replaced by MSN or some AOL-MSN mix of search results and advertisements.
The executives at Google are making a major mistake, a critical blunder. Google will lose 10 percent of its business to MSN without MSN being required to expend any resources for the business. The Google Adwords program, the primary revenue source for Google, will no longer be on AOL. Surely Google could have come up with something more enticing to AOL or at least forced MSN to pay some serious cash for the acquisition. Instead, it failed on both accounts.
Google is a great search engine, but this is just one in a number of business mistakes made by the Internet giant. How could it lose 10 percent of its business without making MSN pay for it? If MSN pulls this off, one will wonder who is at the controls at Google and what they could possibly be thinking.
AOL On the Block?
As you may know, the AOL unit at Time Warner has been thrashing around for the last year while trying to find a way to remain relevant. The problem for AOL, of course, is the continually decreasing use of dial-up modems as a method for accessing the Internet. Depending on the study you look act, dial-up modem access now accounts for approximately 40 percent of all Internet users. This number is consistently dropping as DSL and cable Internet access systems become more popular. The resulting struggles at AOL are having an interesting impact on the search engine wars.
Google and MSN are trying to position themselves to dominate online search. The situation boils down as follows: Google is the king, MSN wants to be it. This situation takes on particularly interesting impact when one considers that Google now supplies ads and search results to AOL. In doing so, Google derives roughly 10 percent of its revenues from the AOL relationship.
In the summer of 2005, rumors started that AOL was for sale. MSN and Google were obvious buyers. The only problem was both companies realized AOL was a good short term play, but a terrible long term one given the death of dial-up modem systems. So who would buy AOL and how much would they be willing to pay? Would Google let MSN swipe 10 percent of its business? If so, how high could Google drive up the price of AOL for MSN?
Google Makes Major Mistake
If rumors are to be believed, MSN and Time Warner have reached a deal on the AOL platform. So, how much will MSN pay Time Warner for AOL?
Nothing. Not one penny.
By the end of December 2005, MSN and Time Warner are expected to announce a partnership wherein the two companies will intertwine their Internet units and pursue joint advertising efforts. In turn, Google will be kicked off all AOL listings, to be replaced by MSN or some AOL-MSN mix of search results and advertisements.
The executives at Google are making a major mistake, a critical blunder. Google will lose 10 percent of its business to MSN without MSN being required to expend any resources for the business. The Google Adwords program, the primary revenue source for Google, will no longer be on AOL. Surely Google could have come up with something more enticing to AOL or at least forced MSN to pay some serious cash for the acquisition. Instead, it failed on both accounts.
Google is a great search engine, but this is just one in a number of business mistakes made by the Internet giant. How could it lose 10 percent of its business without making MSN pay for it? If MSN pulls this off, one will wonder who is at the controls at Google and what they could possibly be thinking.
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