The Internet is very much an extension of your efforts to promote and brand yourself on a local level. You should not look at your Internet marketing campaign as something separate from your local marketing. It should connect to it and enhance it.
Local print advertising space and media time are very expensive. You most likely don't have time to give complete descriptions of everything you can do or every product you sell. But if you can use that media to drive traffic to your web site, then you can provide them with a wealth of information. If you have a professional looking web site and use strong sales copy, you have a good shot at closing a sale. Think of your web site as your best salesman, who will take orders 24 hours a day...and who works for free.
The Internet is definitely the new Yellow Pages. It is increasingly the way people find what they need. It's the way people conduct research on local businesses with whom they are considering doing business. You need to be represented. If you don't stake your claim online and take steps to capture traffic looking for your products or services, your competition will.
Take it seriously. Get a web site up. But then take it a step further. Populate geo coordinate meta tages on your site so that people can generate directions and maps to your location. I can personally attest to doing business at particular retail locations simply because they were the only ones for which I could generate directions.
Optimize your site for the search engines. Ideally, you will discuss optimization issues with the designer of your site before your site is built. But however you have to do it, get your site optimized for the right traffic for your business.
Write articles. You've heard all this before - but that's because the classic self-promotion techniques like writing articles and books to establish credibility work. But still today, most people are too unmotivated or too unorganized to do these things. You can stand out in your field, and use the product of that action to create online promotional material. For example, you could publish a newsletter for your clients and others. You could then publish the newsletter articles to article directories online and use them to drive traffic to your site.
Look for symbiotic ways to join your online and offline marketing efforts. Give patrons to retail locations a reason to leave their email address. Encourage prospects to visit your web site and join your email newsletter for free, valuable information.
Think creatively. Implement aggressively. Measure results. And be systematic.
Tampilkan postingan dengan label NEWSLETTER. Tampilkan semua postingan
Tampilkan postingan dengan label NEWSLETTER. Tampilkan semua postingan
Jumat, 18 November 2011
Kamis, 28 Oktober 2010
Free Money Tips Newletter
Dear Friend,
Did you make thousands of dollars today? Did you work more than a few hours? Spend hours trapped in traffic getting to and from a job you hate?
Are you constantly coming up short when it's bill-paying time? Does it seem like every paycheck shrinks and every bill grows astronomically?
There's a better way to make money without working yourself sick and without sacrificing all your time. You can use the power of the Internet to make more money and have the time to actually enjoy it. No matter how little you know about the Internet or how much business experience you have, you can tap into the many unbelievable opportunities for making money right at your computer.
You wont belivev how easy it is to make enormous money on the Internet. It's happening everyday all over the world. People from all walks of life are learning the tricks for turning their computers into Cash Cows and reaping the rewards. It's simply remarkable and it's within your reach, if you've got the right information.
So how can you get the right information? Where can you find free tips, opportunities, and strategies for making money on the Internet? You could probably spend thousands of dollars on products available online…or you could join our Money Tips Group and let us share this incredible information with you absolutely free.
Sign up for our FREE money tips newsletter and we'll help you get started. The incredible money making opportunities are popping up all over the Internet and are easy to spot, if you know where to look. That's where our Free Money tips newsletter helps you.
We spend a great deal of time searching out these opportunities and compiling them for people just like you, honest, hard-working people who are tired of working themselves sick without ever being able to get ahead. We want to help everyone get more. So join us and we'll keep you apprised of great tips for making money on the internet. Be among the first to learn about the best possibilities for making huge money. We're happy to share with others who are eager to learn, but the truth is, you can't get the information if you aren't on the list.
Rest assured that we won't sell your personal information or rent it to anyone else. It's only to help us send you these great money making tips and opportunities. Join a community of people who are taking back their lives and taking steps toward financial independence. Join our Money Newsletter and learn where all the hottest trends are and tap into the money that's flowing like monsoons all over the Internet. Don't get left behind. Join today.
http://www.extramoneyforu.com/
Did you make thousands of dollars today? Did you work more than a few hours? Spend hours trapped in traffic getting to and from a job you hate?
Are you constantly coming up short when it's bill-paying time? Does it seem like every paycheck shrinks and every bill grows astronomically?
There's a better way to make money without working yourself sick and without sacrificing all your time. You can use the power of the Internet to make more money and have the time to actually enjoy it. No matter how little you know about the Internet or how much business experience you have, you can tap into the many unbelievable opportunities for making money right at your computer.
You wont belivev how easy it is to make enormous money on the Internet. It's happening everyday all over the world. People from all walks of life are learning the tricks for turning their computers into Cash Cows and reaping the rewards. It's simply remarkable and it's within your reach, if you've got the right information.
So how can you get the right information? Where can you find free tips, opportunities, and strategies for making money on the Internet? You could probably spend thousands of dollars on products available online…or you could join our Money Tips Group and let us share this incredible information with you absolutely free.
Sign up for our FREE money tips newsletter and we'll help you get started. The incredible money making opportunities are popping up all over the Internet and are easy to spot, if you know where to look. That's where our Free Money tips newsletter helps you.
We spend a great deal of time searching out these opportunities and compiling them for people just like you, honest, hard-working people who are tired of working themselves sick without ever being able to get ahead. We want to help everyone get more. So join us and we'll keep you apprised of great tips for making money on the internet. Be among the first to learn about the best possibilities for making huge money. We're happy to share with others who are eager to learn, but the truth is, you can't get the information if you aren't on the list.
Rest assured that we won't sell your personal information or rent it to anyone else. It's only to help us send you these great money making tips and opportunities. Join a community of people who are taking back their lives and taking steps toward financial independence. Join our Money Newsletter and learn where all the hottest trends are and tap into the money that's flowing like monsoons all over the Internet. Don't get left behind. Join today.
http://www.extramoneyforu.com/
Jumat, 04 Juni 2010
Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you."
The attachment was from my mailing list program. It was informing my dear subscriber that since her mail kept bouncing, "I`m not going to try again; this message has been in the queue too long."
1. The Problem
Why was my newsletter bouncing? My mailing list program reports receiving this message: "...The information presently available to AOL indicates this server is transmitting unsolicited e-mail to AOL. Based on AOL`s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL cannot accept further e-mail transactions from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more information."
Basically, I was being accused of sending unsolicited commercial e-mail. This was a double opt-in subscriber. I don`t do spam!
America Online, Inc. (AOL) had blocked my subscriber from receiving the e-zine she requested. About fifteen percent of my subscribers use an AOL e-mail address. Not only am I adversely affected, but my AOL subscribers are not getting their e-mails.
In contacting AOL sales and technical support, I found myself against a brick wall. Although, I was repeatedly offered a free trial to their service, they were unable to help me regain my subscriber.
"Why don`t you contact your subscriber and have them whitelist your e-mail address?" How? All I have is her AOL e-mail address and everything I send to her fails. Believe me, I`ve tried. (You could use another e-mail address, I suppose, to trick AOL, but why should you have to?)
Of course, they absolutely refused to remove the block against me. (If you would like to learn more about AOL, try the search terms "AOL" and "AOL sucks" in a major search engine.)
By the way, it isn`t just AOL that is doing this. Some other major Internet Service Providers (ISPs) are doing the same thing. As well, some popular e-mail software programs also filter out wanted e-mails.
2. Some Solutions
If your subscribers are not receiving your newsletter, here are some things you can do to alleviate the problem.
1. Warn your subscribers. On your newsletter signup page, explain why they might not receive your e-zine. Explain about e-mail filters; ask them to whitelist your domain, not only to bypass the ISP spam filters but also to allow mail through any e-mail software they may have.
2. Try to avoid using words that trigger spam filters. Personally, I don`t like this one; it smacks of violating my right to free speech, freedom of the press, et cetera. (Yes, I know. With rights come responsibilities. However, I am acting responsibly!) As a practical matter, though, it`s something you have to consider. (I had my newsletter checked by a popular spam checker and it passed with flying colours.)
3. Send a text e-mail informing your subscribers that the current issue of your newsletter is available online at your website. (It could also be a good move to have an archive of past issues there, too, to boost your content and search engine rankings).
4. Consider using alternative ways of communicating. For example, you might try Really Simple Syndication (RSS).
Oh, by the way, my replies (with read receipt requested) to my dear subscriber`s e-mail address appear to never have made it. To her I say: "If you`re out there somewhere, please re-subscribe. You might want to think about using a different e-mail address, though."
The attachment was from my mailing list program. It was informing my dear subscriber that since her mail kept bouncing, "I`m not going to try again; this message has been in the queue too long."
1. The Problem
Why was my newsletter bouncing? My mailing list program reports receiving this message: "...The information presently available to AOL indicates this server is transmitting unsolicited e-mail to AOL. Based on AOL`s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL cannot accept further e-mail transactions from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more information."
Basically, I was being accused of sending unsolicited commercial e-mail. This was a double opt-in subscriber. I don`t do spam!
America Online, Inc. (AOL) had blocked my subscriber from receiving the e-zine she requested. About fifteen percent of my subscribers use an AOL e-mail address. Not only am I adversely affected, but my AOL subscribers are not getting their e-mails.
In contacting AOL sales and technical support, I found myself against a brick wall. Although, I was repeatedly offered a free trial to their service, they were unable to help me regain my subscriber.
"Why don`t you contact your subscriber and have them whitelist your e-mail address?" How? All I have is her AOL e-mail address and everything I send to her fails. Believe me, I`ve tried. (You could use another e-mail address, I suppose, to trick AOL, but why should you have to?)
Of course, they absolutely refused to remove the block against me. (If you would like to learn more about AOL, try the search terms "AOL" and "AOL sucks" in a major search engine.)
By the way, it isn`t just AOL that is doing this. Some other major Internet Service Providers (ISPs) are doing the same thing. As well, some popular e-mail software programs also filter out wanted e-mails.
2. Some Solutions
If your subscribers are not receiving your newsletter, here are some things you can do to alleviate the problem.
1. Warn your subscribers. On your newsletter signup page, explain why they might not receive your e-zine. Explain about e-mail filters; ask them to whitelist your domain, not only to bypass the ISP spam filters but also to allow mail through any e-mail software they may have.
2. Try to avoid using words that trigger spam filters. Personally, I don`t like this one; it smacks of violating my right to free speech, freedom of the press, et cetera. (Yes, I know. With rights come responsibilities. However, I am acting responsibly!) As a practical matter, though, it`s something you have to consider. (I had my newsletter checked by a popular spam checker and it passed with flying colours.)
3. Send a text e-mail informing your subscribers that the current issue of your newsletter is available online at your website. (It could also be a good move to have an archive of past issues there, too, to boost your content and search engine rankings).
4. Consider using alternative ways of communicating. For example, you might try Really Simple Syndication (RSS).
Oh, by the way, my replies (with read receipt requested) to my dear subscriber`s e-mail address appear to never have made it. To her I say: "If you`re out there somewhere, please re-subscribe. You might want to think about using a different e-mail address, though."
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