Testing Your Google Adwords Search Engine Ads

I’m not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they can’t psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.

Don’t let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.

1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads – let’s say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other – let’s say, three to eight ads.

2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and they’ll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of clicks for each ad.

3. You don’t usually need your ads to show up on top, so put in a bid per click that according to Google’s keyword traffic estimator puts you at about the #7 position – showing on the first page of results, but not at the top. Set your maximum spend per day rather high, however, which according to the experts tests better than the opposite.

4. When you have at least 100 clicks on your best performing ad, delete the poorest performing ad and insert another ad to test in its place. Keep testing three ads in rotation until you have a clear winner.

5. Then, when you’ve arrived at a better performing ad, begin fiddling with and adding and deleting keywords to your heart’s content.

6. Whenever you’re stuck on what else to do about your keywords, test other elements, always just one change at a time. For instance, try turning “content ads” on and off, changing your maximum bid, modifying your ad copy by changing a word at a time, reversing the order of words or lines, and so on.

While this advice may differ a bit from the mathematically correct procedures of testing, it’s easy for a novice to implement. Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesn’t let you feel overwhelmed.

Discover how you can, with 3 simplest of tips, boost your Adwords click through rates and ultimately income!

#1 Headlines
Many Adwords users know its importance and how relevant it is to click through rates and ultimately – income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.

#2 Ad Groups
How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, “soccer betting guides” and “bet on asian soccer matches”. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for “soccer betting guides” and in this group can be other words like “soccer betting tips” etc…

#3 Get Your Ad Bolded
This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like “looking for betting guides and tips?” So when users search for either the “soccer betting tips” or the “soccer betting guides” phrase they would see your ad in bold, making your ad stand out and increasing click through rates.

Dylan is the author of the Free report “Secret Google Tactics”. It is an insightful guide that brings optimization of Adwords and Adsense to a whole new level
http://www.secretgoogletactics.com

Creating A Cost-Effective Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.

Can You Really Generate Internet Wealth Without A Website?

The word’s out that it’s possible to make a good income from the internet without even owning a website.

It’s an appealing proposition, but is it too good to be true? I used to think so. But now I know differently...

Have you noticed the ads down the right side of the Google search results screen? Those little squares of text are changing the face of the internet. They are changing the way we use it, and the way we can earn from it.

These are “Pay per Click” ads. When you click on them, the owner of the ad pays. Usually something between a cent and a few dollars.

Welcome to the Wealthy World of AdWords

The bare facts: If you have a good product to sell, and know how to write an eye catching ad, you can make money on the internet without a website.

The harsh reality: You can run up a huge bill and sell nothing if you don’t know what you’re doing.

The secret: Finding the right product, and getting that ad to work without costing you a fortune in costly clicks that don’t result in sales - that's the secret to success.

The AdWords Academy

Google runs an online training school for adwords that takes you step-by-step through the process of how to set up an ad and get it running. It’s a good way of learning the basics... But if you are serious about earning money and saving time by stepping round a huge and costly learning curve, you could do with consulting the experts.

One such expert is Wade Winger, author of the Google Profits ebook. Following his advice I have a campaign up and running and getting clicks for just pennies a day.

The Google Proftis ebook gives excellent step-by-step guidance on the two sides of the Google money making coin.

The two-step Google Profit Process

1. find a good product to sell

In this case - ebooks that pay affiliate commissions. There are literally 1,000’s out there and they often pay around 50% of the full selling price to affiliates. Wade’s recommended source and system is Clickbank and I agree with him.

Google Profits takes you step-by-step, with screenshots, through the process of setting up a ClickBank account and choosing products to sell.

2. make Google ads work for you

Most of us get nervous when it comes to committing to a paid for ad service that we barely understand. Google Profits is the highway code of the AdWords system. Once you know the “rules of the road” everything becomes less daunting and more doable.

The Google Profits ebook even gives working examples to follow, and tells you how to tweak your ads to get you more clicks for less money.

I’d love to hint at Wade’s secret formula that makes sure you get results without having to worry about running costly test campaigns - but I’d probably have a law suit on my hands!

Instead I’m inviting you over to find out more about Google Profits on our Health & Wealth ebooks site.

Happy profiteering!