You’ve finished your website. Whether it’s dedicated to your home business or your favorite rock band, it’s complete and you’re rather proud of it. It’s informational, user friendly, and aesthetically pleasing. You’ve even peppered your website with the appropriate keywords to help attract visitors. Your next task is promoting your website.
Promoting your website may seem like a daunting task at first. You expect the traffic to just roll in; after all, who wouldn’t want to read all the wonderful things you have to say, or take advantage of all the awesome services you can provide? However, there are millions of websites out there, so effectively promoting your website is a key part in its success.
There are many websites out there that will help in promoting your website for a fee. Yet, there are also many ways you can promote your website yourself for free. Do you send out a lot of emails, or belong to several web forums and discussion groups? If so, consider developing a signature file. This short tag at the end of your letter or post, that can contain business and contact information such as your name, your business name, your telephone and/or fax number, and your website address. You can even include a catch phrase to lure people into visiting your website.
Look into submitting your website to all the major search engines, such as Yahoo! and Google. There are also free websites out there that help you in promoting your website for free, such as Website Launch Pad (http://www.graphicsforums.com/LaunchPad/launch.asp). Also, consider adding a blog to your website and submitting your address to blog search sites and directories as well as creating RSS feeds. Visit http://www.guidetorss.com for a list of websites and RSS directories to help you in submitting your blog. If you comment often on another blog, make sure to include your signature file at the end. Other readers will see your website address and visit.
Try hooking up with other webmasters; they may be interested in promoting your website on their own, if you agree to advertise their website on yours in return.
Each of these is an effective tool in promoting your website; together, the benefits are even better. Remember, websites that are informational, user friendly, aesthetically pleasing, and keyword rich are going to gain, and retain, the most traffic.
Copyright © Vincent Murphy.