If you are new to the internet marketing world then the the question "why link partner?" is a very valid one. If you are not new to the game then you have no business asking the question because you know very well that it is one of the most powerful techniques to get your name and/or product out on the web. The more you are spread across the internet like this the more the search engines are going to see you and recognize you as desirable for their rankings.
So how do you link partner when you don't know a lot of people out there let alone people who would want to, or know how to link partner with you. Another valid question and I'm glad you asked because in the next several paragraphs I'm going to tell you just how to do it.
Link partnering is a strategy that many people have put a lot of time into developing. This means that if you want to link partner, there are many people who "have gone before you," and therefore are great resources of valuable information. These people run seminars, have written books, and have developed many tools to make this a very profitable endeavor. Once you learn the basics, the trick is to do it on a scale that makes a difference on the bottom line.
The trick to ramping up scale is to purchase (or develop your own if you have the time) a tool that automates most of the processes involved in forming a link partner. These include finding sites that you want to have links on, contacting the person who owns and/or runs the site and requesting the right to have a link on their page, and (most of the time) then putting their link on your page in return.
These tools allow you to do all of this in a very fast, very professional (and therefore successful) manner so that you start to see results instantly. I am talking about hundreds and maybe even thousands of new link partners per day. Sounds good right? Let me tell you it is one of the best profit increasers for internet selling that i know. I strongly recommend that you do some research--spending time learning the value of a link partner and the best way to go about getting lots of them.