Using links as a way to get your search engine ranking high is a good thing. The question that many people ask, though, is just how many links should you have in order to have this happen? Can you have too many? Link marketing is the use of links to build traffic to your website as well as to build your search engine ranking. These things go hand in hand. If you want to increase your search engine rank, work on your links.
But, How Much?
There is no real set number. It's not having ten or twenty or even having a 100. It is more about having the right type of links coming to your website. For example, you need to consider both reciprocal links as well as those that are one way links. One way links generate traffic to your site without luring someone away with additional links on your website. Reciprocal links, when placed correctly and used in the right overall manner can help as well.
Beyond this, you will want to work with having good quality links. The links should be related in some way to your website. For many this will mean finding webmasters that offers similar, but not the same content as your site. If you are in the market of refurbishing homes, you may want to have links at your site that are not directly related but indirectly. Here, you could have a roof specialist listed.
As far as how many links you should have pointing to your website, the best number to go with is as many as you can. Make sure that they are solid, well researched links, not something that is inexpensively purchased. Make sure they provide for both reciprocal and one way links. Use them correctly and your business really can benefit from them.