It is no secret that the success of your Internet Marketing Business is to a great extent dependent on the traffic you get. For the Internet Marketer who wants to make money,the website visitor is a very welcome person and his visit is most anxiously awaited. When this is the real scenario imagine webmasters adopting strategies and creating situations knowingly or unknowingly, forcing their website visitors to take a round about turn and flee from their websites. Why do this, and lose your visitors?
The disappointment and frustration the visitors experience sometimes is such that they vow never to return to these sites again and an opportunity to make money is lost for ever.
Given below are specific situations that visitors encounter when surfing the internet hoping to find some useful information.
1. Instruct your website visitors to register before entering your site without giving them any clue what your site is all about.
2. Have an Audio sound track on your home page and compel him to listen to your rhetoric without providing him any provision to turn it off.
3. Ensure that your website has graphics and multimedia and will take at least one minute to download. This will give your website visitor sufficient time to get frustrated, change his mind and go to another site.
4. Once your website visitor is in, confuse him without providing him with concise and clear labels to enable him to know his whereabouts and movements.
Also do not provide him opportunities to explore your site and go back to where he came from but entrap him in a mesh of web pages.
5. Keep changing frequently the location of features in your site making your regular Internet Marketing website visitors and customers confused and frustrated.
6. Do not update contents on your website. Have old or stale Internet Marketing contents without any indication of fresh content. Display today's date for old content giving a clear indication to the visitor that you are
not only inactive but also dishonest.
7. Have plenty of Typos and grammar mistakes. Make it difficult to read both text wise and color wise, indicating to your website visitors that you are a person without substance, rather than looking professional.
8. Plaster your web page with Internet Marketing banners, advertisements and pop ups thus irritating your website visitors.
9. Do not check your website for broken links. Have plenty of broken links and error messages thus annoying your visitors.
10. Finally as your website visitors are about to leave you site, serve an exit Ad. and ensure that they simply can't leave that Ad. or exit from your website.
When a website visitor is confronted with this type of situation it is nothing but natural to expect him to be disappointed, disillusioned and frustrated.
There are millions of websites in the internet. There is no reason why the visitor should hang around in a website that is not user friendly and helpful. He knows exactly what he should do in such a situation,-yes, quit the site.
To counter these problems and make money from your website visitors, correct your errors, update your website regularly and dump these strategies that satisfy your whims and fancies. Instead provide your Internet Marketing visitors a website that is simple, attractive and user friendly where he feels very much at home.
Tampilkan postingan dengan label visitors. Tampilkan semua postingan
Tampilkan postingan dengan label visitors. Tampilkan semua postingan
Jumat, 23 April 2010
Kamis, 08 April 2010
Are Link Exchanges Harming Your Business?
Many of the top search engine optimization gurus tell us that we must perform link exchanges and lots of them in order to reach the top of the search engines.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret known to a few geeks on the inside, and guessed at by those on the outside.
Many of the search engine optimization experts are now telling us to be wary of link exchanges and to consider the following key points.
1) Link farms – if your link is in what the search engines classify as a link farm then it could harm your ranking. A link farm is typically a site full of links, or a page with a high number of links on them. If the link farm is organised into categories with only a couple of dozen of relevant links per page, then it is less likely to harm your ranking.
2) Irrelevant sites - if your website is focused on children then having link exchanges with pharmacy and gambling sites could well harm your rankings because they are not really relevant. Having links to other children’s sites and sites related to children are possible much better for your rankings and will give your website more relevancy.
3) Anchor text – the words that link from another site to yours are actually quite relevant to your search engine ranking. If the words “hello stranger” were a hyperlink to your site then it wouldn’t really do you much good unless your site was about strangers. However, if your site was about children and your main keyword was “good parenting” and you had links from other sites with the words “good parenting” being the hyperlink, this will be looked upon favourably by the search engines
When you are exchanging links with anyone, it is worth your while being discerning about the links. Yes, I know you want as many links as possible, but you should consider the relevancy of the links to your visitors, and also what your visitors would think of those links being on your site. If you had a site full of children’s games and educational material and then lots of links to adult related sites, how keen do you think parents would be for their children to visit your sites?
Always check out if a site you are linking to has an affiliate program. If they do, then it is worth you signing up for it and putting the affiliate link on your site. Why? Because then when someone follows the link and buys, you get paid for it!
By keeping your link exchanges relevant you can increase your standing in the search engines and give your readers valuable extra resources.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret known to a few geeks on the inside, and guessed at by those on the outside.
Many of the search engine optimization experts are now telling us to be wary of link exchanges and to consider the following key points.
1) Link farms – if your link is in what the search engines classify as a link farm then it could harm your ranking. A link farm is typically a site full of links, or a page with a high number of links on them. If the link farm is organised into categories with only a couple of dozen of relevant links per page, then it is less likely to harm your ranking.
2) Irrelevant sites - if your website is focused on children then having link exchanges with pharmacy and gambling sites could well harm your rankings because they are not really relevant. Having links to other children’s sites and sites related to children are possible much better for your rankings and will give your website more relevancy.
3) Anchor text – the words that link from another site to yours are actually quite relevant to your search engine ranking. If the words “hello stranger” were a hyperlink to your site then it wouldn’t really do you much good unless your site was about strangers. However, if your site was about children and your main keyword was “good parenting” and you had links from other sites with the words “good parenting” being the hyperlink, this will be looked upon favourably by the search engines
When you are exchanging links with anyone, it is worth your while being discerning about the links. Yes, I know you want as many links as possible, but you should consider the relevancy of the links to your visitors, and also what your visitors would think of those links being on your site. If you had a site full of children’s games and educational material and then lots of links to adult related sites, how keen do you think parents would be for their children to visit your sites?
Always check out if a site you are linking to has an affiliate program. If they do, then it is worth you signing up for it and putting the affiliate link on your site. Why? Because then when someone follows the link and buys, you get paid for it!
By keeping your link exchanges relevant you can increase your standing in the search engines and give your readers valuable extra resources.
Sabtu, 03 April 2010
Analyze This: Web Analytics
So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.
Web Analytics may sound like some sort of complex configuration for your web site, but for amateur Web page developer and internet retailers, Web Analytics is actually an incredibly useful, and easy, tool. In one fell swoop, Web analytics can help you figure out all the important information about people who visit your site. Put simply, it’s a way to study who visits your site, what they do while they are there, and why they leave. We’re talking about, all the Whos, Whats, Wheres, Whens, and Whys.
If you’re looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.
If you’re looking to market yourself on search engines, there’s no better way than Web Analytics. The tool allows you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site.
The benefits of Web analytics are many, so here is just a short list of the main ones.
Web Analytics can:
• provide a traffic count. But unlike those basic counters on the bottom of a homepage, Web Analytics can breakdown your visitors by how many are new, or “unique,” visitors, and how many are repeat visitors, along with what pages, and how many pages, they viewed.
• track down the IP address of your visitors, which is like their numerical address on the Web where the visitors are coming from. Not only that, you can track them down to their geographical, real-world location, too, as well as the time of day that they came.
• breakdown individual visits by the entry page, where the person first landed at your site, and the exit page, the last page they visited before they left. Entry pages generally show that the visitor may have bookmarked your site on that page, probably because of its valuable content. Exit pages, on the other hand, could be your site’s most boring content.
• count the total time that visitors spent on your site, and exactly what path they took through the site. This can give you the better idea about how well-designed your Web page is, so you can learn how to better design your site’s navigation to direct visitors where you want them to go, and get them to stick around your site longer.
• trace your visitors back to the links that brought them to your site. The more links other Web sites have to your pages, the better. On the other hand, visitors may have come straight to your site, which is also not too shabby. It could mean that word-of-mouth on your site is working.
• weigh the value of search engine keywords in your Web content. You could find out what search terms visitors are using at your site. And you could also analyze which terms people are using at search engines to find your site. Either way, it’s a great way to optimize your content to what your visitors are looking for.
The ultimate benefit of Web Analytics is to make your site more worthwhile to its visitors. But of course, you want to make it more worthwhile to you too.
Web Analytics may sound like some sort of complex configuration for your web site, but for amateur Web page developer and internet retailers, Web Analytics is actually an incredibly useful, and easy, tool. In one fell swoop, Web analytics can help you figure out all the important information about people who visit your site. Put simply, it’s a way to study who visits your site, what they do while they are there, and why they leave. We’re talking about, all the Whos, Whats, Wheres, Whens, and Whys.
If you’re looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.
If you’re looking to market yourself on search engines, there’s no better way than Web Analytics. The tool allows you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site.
The benefits of Web analytics are many, so here is just a short list of the main ones.
Web Analytics can:
• provide a traffic count. But unlike those basic counters on the bottom of a homepage, Web Analytics can breakdown your visitors by how many are new, or “unique,” visitors, and how many are repeat visitors, along with what pages, and how many pages, they viewed.
• track down the IP address of your visitors, which is like their numerical address on the Web where the visitors are coming from. Not only that, you can track them down to their geographical, real-world location, too, as well as the time of day that they came.
• breakdown individual visits by the entry page, where the person first landed at your site, and the exit page, the last page they visited before they left. Entry pages generally show that the visitor may have bookmarked your site on that page, probably because of its valuable content. Exit pages, on the other hand, could be your site’s most boring content.
• count the total time that visitors spent on your site, and exactly what path they took through the site. This can give you the better idea about how well-designed your Web page is, so you can learn how to better design your site’s navigation to direct visitors where you want them to go, and get them to stick around your site longer.
• trace your visitors back to the links that brought them to your site. The more links other Web sites have to your pages, the better. On the other hand, visitors may have come straight to your site, which is also not too shabby. It could mean that word-of-mouth on your site is working.
• weigh the value of search engine keywords in your Web content. You could find out what search terms visitors are using at your site. And you could also analyze which terms people are using at search engines to find your site. Either way, it’s a great way to optimize your content to what your visitors are looking for.
The ultimate benefit of Web Analytics is to make your site more worthwhile to its visitors. But of course, you want to make it more worthwhile to you too.
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