How Dropshipping works with eBay By Joe Richey SwapSellTrade.Com
Dropshipping is a term used in reference to a type of retail sales, where the retailer does not keep goods for sale in stock. The retailer is in charge of passing the customer's order with their shipment details to a wholesaler, dropshipper or third party provider, who dispatches the goods requested by the customer directly.
Retailers using this sales model make their profit on the difference between the wholesale and the retail prices handled. Because the goods are not in stock, many retailers have purchased some of those items to be displayed at their land-based stores, allowing their customers to inspect the items, which are similar to those that they can purchase by placing an order.
Many retailers can receive from wholesalers and dropshippers different catalogs to increase the number of goods on sale without actually investing in any of those items, although some catalogs are not for free, but always cheaper than buying merchandise to display for customers. Dropshipping on the Internet is a virtual matter involving digital images of goods a retailer is selling.
On the Internet, retailers can upload the description of the goods for sale along with pictures and other information. This is made through the retailers' personal or commercial website, or listing the products at an auction site, such as eBay, where the potential buyers are waiting to bid.
Because dropshipping, is a method of selling and distributing goods that the retailer does not have in stock, the listings usually include pictures and information that are available to sales catalogs.
Manufacturers of goods and distributors are not one in the same. Hence, dropshippers are distributors that just receive the order from the retailer and send the items directly to the end user on the retailer’s behalf. Therefore, dropshipping involves 3 persons in the selling process: the dropshipper, the retailer and the end user, usually targeted at auction sites.
eBay Inc. (NASDAQ: EBAY) is a successful online auction and shopping website, founded in September 1995, where people from all around the world buy and sell goods and services. Ebay is the leading online marketplace for selling physical and virtual goods, services and second-hand products, and collectibles from a diverse community of both businesses and individuals.
It is estimated that the eBay community is comprised of around 46.1 million registered users in different countries, speaking different tongues, eBay is the most popular shopping site on the web, thus the most frequently associated with dropshipping activities because of the nature of the Internet.
Online it is not necessary to have a stock of physical goods for sale, and many items sold are digital goods, easily processed without needing to be on stock.
Retailers at eBay usually sell small quantities of their products to other users registered at eBay's website. Whether physical or digital, sometimes those goods are also available through a land-based store or listed at personal web pages or e-commerce sites owned by retailers.
Dropshipping is a common practice that occurs when retailers receive a single large order for a product, and rather than route the shipment of those goods through their store, the retailers arrange for the goods to be shipped directly from the wholesaler (the dropshipper) to the purchaser.
eBay retailers sell millions of collectibles, equipment, furniture, computers, appliances, vehicles, and many other miscellaneous items, which are listed, sold and bought everyday.
Because there is no limit to the number of listed items at eBay, a retailer can list a single book and make available 50 units. These units are not in the seller’s stock, but available to be delivered in any quantity to the final end user after arranging for the delivery with the dropshipper to the final user.
Dropshippers are wholesalers, whether individuals or companies, selling large quantities of goods and merchandise to commercial, industrial, institutional, or other professional business users, or individuals acting as agents or brokers in buying or selling merchandise for others. Thus, it is more likely that goods listed by a retailer can be purchased from them at any time, while in stock.
At eBay, dropshipping works as long as retailer can purchase the goods on sale from the wholesalers. However, there are rare and valuable items that can hardly be found as unique items. If an end user wants to buy one of those rare goods, he/she must be aware if the retailers are listing a large number of them, because users will be purchasing all items with the risk of fraud. If they have, more than one of these rare items for sale, then how rare is the item.
Although, almost anything can be sold at eBay, the listed goods must not be illegal nor violate the internal prohibited and restricted policy. Listing fraudulent items or those misleading the buyer is absolutely forbidden. From physical and digital goods to services and intangibles, eBay is the super trampoline for retailer sales.
Dropshippers and retailers work hand in hand to sell at eBay. Retailers are only know as sellers, who usually bid on an item marked as new, with the goal in mind to ship the item directly from the dropshipper to the highest bidder. The seller's profits come from the difference between the winning bid and the wholesale price offered by the dropshipper, minus the selling fees from eBay.
In another modality or dropshipping practice, a retailer can use private freight carriers to transport large volume of goods. These items are delivered from the manufacturer directly to a postal office closer to the location where the end recipients live, instead of deliver the selling orders directly to the dropshipper, with the purpose to save time and postal costs.
Whichever the modality, eBay has been involved in controversy, ranging from such dropshipping activities to privacy policy violations, and the well-known seller fraud. However, eBay has provided information showing that only less than .01% of all the site's transactions result in a confirmed case of fraud.
In some of them, eBays argues that some of those complaints are related to end users discovering that they have purchased an item from a wholesaler and not from a retailer, filling a claim because of the difference of prices, or due to a very few other deceptive practices.
Dropshippers offer wholesaler prices indeed, but retailers do not. The difference between a wholesaler price and the eBay's listing price is the retailer’s profit. This cannot be considered defrauding the users, however they are just lying a little bit when they say they have the goods in stock that they actually do not have, and do not send from their own location.
Genuine wholesale prices are never shown to the public by resellers, but can be found if the end user has seen the item elsewhere and investigate. The best way to determine if drop shippers are legitimate wholesale suppliers is by paying attention to their tax identification number, which is required within the dealer application. Otherwise, established dropshippers with wholesaler activities require either a Social Security number or a Federal Tax ID (EIN).
Furthermore, authentic dropshippers will never require membership fees to access their services, so they will never offer full or partial refunds after a certain number of inventory purchases are made. Manufacturers, wholesalers, dropshippers, retailers and sellers are often mistakenly confused because of their selling activity, but all of them use different practices aimed at different clientele.
Depending on the management, dropshipping profits can be immense for retailers, but as sellers, retailers have to rely on the professionalism and goodwill of the dropshipper, particularly when all the deals and businesses with them are made via the Internet. On this basis, there is always a risk to get a wrong item supplying a faulty product, or when the dropshipper downright sends an incorrect one.
At eBay, the seller's reputation is affected for the good or bad dropshipping practices, because to the end buyer it does not make a difference whether the seller is a retailer or not. Buyers want to receive the goods that they paid for, and they want to receive exactly what is listed, and not a similar product with the excuse of that the original is "out of stock".
Due to a fraud prevention mechanism implemented by eBay, users have a feedback system where they can submit their experiences after purchasing any merchandise, reflecting their un-satisfaction if their expectations were not fulfilled. As bidirectional feature, both the sellers and the buyers can submit feedback and rate one other.
The rating system is only available after every transaction is made. Buyers and sellers get a "positive", "negative" or "neutral" rating. They can leave a short comment or remark regarding a particular bid, for instance, when a buyer receives from a dropshipper a product, which is not exactly that, was listed by the retailer.
When buyers have problems with sellers or when they do not receive the goods listed, buyers can rate sellers negatively, usually leaving a comment to harm the sellers' reputation or to warn other users about their bad experience, and even submit a claim for fraud. The importance of the rating system at eBay is based on the fact that buyers can examine a seller's feedback history.
In fact, new users are always encouraged to verify the seller’s history as a buyers' protection practice. eBay's feedback system protects buyers and sellers, who can also reject a bid when a feedback rating is not enough for the seller's expectations.
Another problem when a seller is involved in dropshipping activities is that there is always a risk of getting dropshippers that already have too many sellers using their services. This can be discouraging, because the dreams of exceptional profits disappear when a considerable number of eBay's users, are selling the same goods and seeking the same opportunities to capitalize on below-retail prices offered by the dropshipper.
If the competition is high, the prices go down, reducing the planned profit margins, and the lower the profits and the less affordable the dropshipping activity. However, knowing the basics about dropshipping, many users feel attracted to becoming sellers and develop a retailer activity using the services of one or more dropshippers.
If you are considering this possibility, before doing anything, choose a product to sell. Deciding on a product is the first step towards any selling process. Many people fail at this point because the belief that using the services of a dropshipper, the items to sell are irrelevant, due to the fact that all items will be available at the wholesaler's stock instead of you own.
Although there are many factors to take into consideration when it comes to selecting your first dropshipping product, most retailers focus their attention on postal savings, selecting books, CD's or other easy to carry merchandise, while others consider small items can cut costs, but there are usually more competitors selling the same items.
Dropshipping can deliver to your customers from a needle to elaborated pieces of furniture, so think carefully when choosing a product.
Once you have determined what you want to sell, locate the distributor who will be in charge of dropshipping the merchandise for you to the end users. This is easily achieved by doing a research using Google or any other of the major search engines. However, there are special eBay Dropshipping tools created to help you find dropshippers in your area, nationwide or worldwide.
Thanks Joe Richey Copyrighted Article Belonging to SwapSellTrade.com
Kamis, 02 September 2010
Rabu, 01 September 2010
Drop Ship Your Way To Wealth
Your customer sees a marvelous array of products on your website. After thoughtful consideration, she purchases the product she wants. Amazingly, you have never actually seen the product. That is because your supplier shipped the order directly to her.
1. Problems With Stocking Inventory
After deciding what products you will sell, you are immediately faced with many challenges.
First: "To stock my products, will I need to rent store or warehouse space? I was hoping to sell by Internet, mail order, or export, but I don`t have much storage space for inventory at home."
Second: "Will the supplier even deal with me if I don`t have a retail location? I was counting on keeping my overhead down by operating from home."
Third: "I know that many manufacturers and distributors have a minimum order, sometimes in the thousands of dollars. I don`t have that kind of money!"
Fourth: "Even if I did have the money, why should I tie it up in inventory? How do I know if the product will even sell?"
Fifth: "I guess I will have to add extra insurance coverage for my inventory. Maybe I better upgrade my security system while I`m at it."
Sixth: "The shipping charges are going to kill me. First, I have to pay to get the goods here (freight-in). Then, I have to pay to ship the goods out to my customers (freight-out)."
Seventh: "If I expand and hire employees, how will I control the inventory? How will I know if my employees are stealing from me?"
Eighth: "How much time and money am I going to spend packaging and fulfilling orders?"
These problems can be reduced or eliminated by drop shipping.
2. Drop Shipping to the Rescue
Drop shipping is a method of selling products without stocking inventory yourself. You don`t need to stock inventory, because you only order an item when a customer requests it.
With drop shipping, when you make a sale you contact the manufacturer or authorized distributor and make arrangements to pay for the order at your wholesale cost. Your distributor then ships the product to the customer with your invoice and shipping label.
For example, let`s assume that you have just sold a product to a customer for $100.00 plus shipping charges of $15.00. Having received the customer`s payment, you now need to fax or otherwise send your order to your drop ship supplier. You will need to pay your supplier, by credit card or other means, your cost of $50.00 plus $15.00 shipping. This leaves you a $50.00 gross profit. Your supplier will now ship the product to your customer.
With this arrangement of not having to stock inventory yourself, there are many advantages.
You eliminate the high costs of holding inventory. There is no need for you to rent expensive storage space, finance high minimum orders, get stuck with goods that don`t sell, or pay other expenses associated with maintaining inventory.
Indirectly, you do pay inventory costs. Your drop ship supplier must maintain his inventory and pay all associated costs, including freight-in, storage space, insurance, accounting, shrinkage, and so on. To make a profit, he must pass these costs on to you.
The real advantage to this drop shipping arrangement lies in keeping your costs variable. Instead of being stuck with these expenses up front, whether you sell or not, you pay only when you make a sale.
3. Profit From Drop Shipping
Many legitimate drop ship suppliers may not require you to have a retail location, but they will want to see evidence that you are in business. They may require you to produce a resale license or retail sales tax permit.
To be sure, there are pitfalls to watch out for in drop shipping. For example, some suppliers claim to sell at wholesale prices but are actually selling closer to retail. Also, margins are very slim in some competitive areas, such as electronics. However, with proper research and information, you should be able to avoid these problems.
Whether from your home, retail store, directly from your website or through an online auction, you can arrange to sell an item before you purchase it. That way you have nothing invested in inventory and won`t get stuck with stock that won`t sell.
Rather than financing and stocking inventory yourself, consider drop shipping your way to wealth.
1. Problems With Stocking Inventory
After deciding what products you will sell, you are immediately faced with many challenges.
First: "To stock my products, will I need to rent store or warehouse space? I was hoping to sell by Internet, mail order, or export, but I don`t have much storage space for inventory at home."
Second: "Will the supplier even deal with me if I don`t have a retail location? I was counting on keeping my overhead down by operating from home."
Third: "I know that many manufacturers and distributors have a minimum order, sometimes in the thousands of dollars. I don`t have that kind of money!"
Fourth: "Even if I did have the money, why should I tie it up in inventory? How do I know if the product will even sell?"
Fifth: "I guess I will have to add extra insurance coverage for my inventory. Maybe I better upgrade my security system while I`m at it."
Sixth: "The shipping charges are going to kill me. First, I have to pay to get the goods here (freight-in). Then, I have to pay to ship the goods out to my customers (freight-out)."
Seventh: "If I expand and hire employees, how will I control the inventory? How will I know if my employees are stealing from me?"
Eighth: "How much time and money am I going to spend packaging and fulfilling orders?"
These problems can be reduced or eliminated by drop shipping.
2. Drop Shipping to the Rescue
Drop shipping is a method of selling products without stocking inventory yourself. You don`t need to stock inventory, because you only order an item when a customer requests it.
With drop shipping, when you make a sale you contact the manufacturer or authorized distributor and make arrangements to pay for the order at your wholesale cost. Your distributor then ships the product to the customer with your invoice and shipping label.
For example, let`s assume that you have just sold a product to a customer for $100.00 plus shipping charges of $15.00. Having received the customer`s payment, you now need to fax or otherwise send your order to your drop ship supplier. You will need to pay your supplier, by credit card or other means, your cost of $50.00 plus $15.00 shipping. This leaves you a $50.00 gross profit. Your supplier will now ship the product to your customer.
With this arrangement of not having to stock inventory yourself, there are many advantages.
You eliminate the high costs of holding inventory. There is no need for you to rent expensive storage space, finance high minimum orders, get stuck with goods that don`t sell, or pay other expenses associated with maintaining inventory.
Indirectly, you do pay inventory costs. Your drop ship supplier must maintain his inventory and pay all associated costs, including freight-in, storage space, insurance, accounting, shrinkage, and so on. To make a profit, he must pass these costs on to you.
The real advantage to this drop shipping arrangement lies in keeping your costs variable. Instead of being stuck with these expenses up front, whether you sell or not, you pay only when you make a sale.
3. Profit From Drop Shipping
Many legitimate drop ship suppliers may not require you to have a retail location, but they will want to see evidence that you are in business. They may require you to produce a resale license or retail sales tax permit.
To be sure, there are pitfalls to watch out for in drop shipping. For example, some suppliers claim to sell at wholesale prices but are actually selling closer to retail. Also, margins are very slim in some competitive areas, such as electronics. However, with proper research and information, you should be able to avoid these problems.
Whether from your home, retail store, directly from your website or through an online auction, you can arrange to sell an item before you purchase it. That way you have nothing invested in inventory and won`t get stuck with stock that won`t sell.
Rather than financing and stocking inventory yourself, consider drop shipping your way to wealth.
Selasa, 31 Agustus 2010
Download Free And Legal Mp3
Free music? Of course! But free and legal music? Yes, it’s possible. Everybody who has ever surfed the Net knows that music can be downloaded freely. Although there are many questionable sites that offer free music, you do not have to do anything illegal to find good music on the Web.
So, where can you download free and legal MP3? Below are some great sites where you can download good music without having to break the law.
Download Free and Legal MP3s at Amazon.com
Amazon.com may be best known for its books, but the site also features a Free Music Downloads section where you can download free and legal MP3s. The site offers music from different genres, including Alternative, Indie, Punk, Blues, Broadway, Children’s Music, Christian, Classical, Country, Dance, Folk, International, Jazz, Latin, New Age, Opera, Pop, Rap, Hip Hop, Rock, R&B, Soundtracks, and more. If you’re a musician or an artist, you can also upload your own MP3s here for free and let music lovers discover and experience your own brand of music.
Download Free and Legal MP3s at eMusic.com
Perhaps one of the best places to look for and purchase MP3s online is eMusic.com. This is because the site offers files that are not copy-protected, thus letting you download an unlimited number of songs to satisfy your music needs. The music may not come for free but for every new sign up, the site offers up to 50 files completely without charge.
Download Free and Legal MP3s at IUMA.com
IUMA is where you can find and download free and legal MP3s from famous, not-so-famous, and unsigned artists all over the world. If you’re into Indie music then this is the place for you. IUMA is mainly dedicated to bringing you music from undiscovered artists whom you should know about.
Download Free and Legal MP3s at GarageBand.com
GarageBand is where you can find the best Independent music from the most talented Indie artists. The site has recently partnered itself with MSN music to realize the Internet’s true potential in providing a means for both artists and music fans to connect and transform the music business.
Download Free and Legal MP3s at Download.com
CNET’s Download.com is one of the premier places where you can download free and legal MP3s. The site has one of the largest music archives on the Web so you can have your choice of music to suit your taste. At this site, you do not only hear the artist’s music, but you can also take a closer look on how their music came to be by reading artist’s bios and stories.
Download Free and Legal MP3s at AmpCast.com
Ampcast is another music site where you can download free and legal MP3s. Search through their entire archive for Independent artists or music from popular rock/pop groups. And if you don’t like to download anything, you also have the choice to feeds from the Ampcast Surreal Radio. The site also offers great music videos which you can watch through video streaming and community features such as forums and chatroom where you can talk with other music lovers or Ampcast artists about your favorite topic – music.
So, where can you download free and legal MP3? Below are some great sites where you can download good music without having to break the law.
Download Free and Legal MP3s at Amazon.com
Amazon.com may be best known for its books, but the site also features a Free Music Downloads section where you can download free and legal MP3s. The site offers music from different genres, including Alternative, Indie, Punk, Blues, Broadway, Children’s Music, Christian, Classical, Country, Dance, Folk, International, Jazz, Latin, New Age, Opera, Pop, Rap, Hip Hop, Rock, R&B, Soundtracks, and more. If you’re a musician or an artist, you can also upload your own MP3s here for free and let music lovers discover and experience your own brand of music.
Download Free and Legal MP3s at eMusic.com
Perhaps one of the best places to look for and purchase MP3s online is eMusic.com. This is because the site offers files that are not copy-protected, thus letting you download an unlimited number of songs to satisfy your music needs. The music may not come for free but for every new sign up, the site offers up to 50 files completely without charge.
Download Free and Legal MP3s at IUMA.com
IUMA is where you can find and download free and legal MP3s from famous, not-so-famous, and unsigned artists all over the world. If you’re into Indie music then this is the place for you. IUMA is mainly dedicated to bringing you music from undiscovered artists whom you should know about.
Download Free and Legal MP3s at GarageBand.com
GarageBand is where you can find the best Independent music from the most talented Indie artists. The site has recently partnered itself with MSN music to realize the Internet’s true potential in providing a means for both artists and music fans to connect and transform the music business.
Download Free and Legal MP3s at Download.com
CNET’s Download.com is one of the premier places where you can download free and legal MP3s. The site has one of the largest music archives on the Web so you can have your choice of music to suit your taste. At this site, you do not only hear the artist’s music, but you can also take a closer look on how their music came to be by reading artist’s bios and stories.
Download Free and Legal MP3s at AmpCast.com
Ampcast is another music site where you can download free and legal MP3s. Search through their entire archive for Independent artists or music from popular rock/pop groups. And if you don’t like to download anything, you also have the choice to feeds from the Ampcast Surreal Radio. The site also offers great music videos which you can watch through video streaming and community features such as forums and chatroom where you can talk with other music lovers or Ampcast artists about your favorite topic – music.
Senin, 30 Agustus 2010
Don’t Worry About Scrooge This Christmas, By Shopping Online You’ll Save Plenty Of Time And Money
According to a study by BizRate Research, 60% of women were already planning their online buying in September, compared to only 42% of men. Women are also reported to carry the burden of Christmas shopping with 55% taking on the responsibility, compared to only 45% of men. However, as more and more retailers go online, women can exploit the internet by saving themselves time, money and effort.
There are many advantages to shopping online:
* You have more choice
* Prices tend to be lower
* It’s scientifically proven to be less stressful!
Choice:
Even if you live in a big city, you’d have to be prepared to shop in multiple districts to get the same choice that you would have online. Most high street retailers now have a presence on the internet in any case and you may find that the website could offer more choice than your local store. In addition to big brand names, there are also lots of specialist sites on the internet – which only have an online presence. Such online specialists include CCL – a computer system and accessory specialist, Justtoys -with toys for kids and “big kids” ( http://www.justtoys.com/ ) and ChristmasHamper.com ( http://www.christmashamper.com/ )or Highland Fayre which specialise in luxury food and drink hampers.
Lower prices:
Many websites offer minimal delivery charges and because they don’t have the same costs as a bricks and mortar business, their prices to the consumer are often lower. Most transactions on the internet start with a search engine, but this is not the only method of research that you can do for your Christmas shopping. Perhaps you have heard of price comparison sites which exist for very specific markets such as personal finance like moneynet.co.uk ( http://www.moneynet.co.uk/ ) or for more general shopping services (Kelkoo, Ciao ). These sites act as mini search engines and they will collect data from a range of services – showing the results of products with the lowest prices.
Internet shopping is healthier
Internetretailer.com reported in 2003 that when twin sisters were asked to conduct Christmas shopping - one online, one offline, the sister who did her shopping on the internet fared much better. ( http://www.internetretailer.com/dailyNews.asp?id=10847 )The sister who shopped on the high street took four hours to complete her shopping trip. At the start of the shopping expedition, this sister had a heart rate of 67 which rose to 138 whilst shopping and was still 79 when she got home – apparently “tired and cold, with sore feet”.
On the other hand, her twin sister who had done her Christmas shopping online – took only 36 minutes to do her purchasing – and that was without broadband! Her initial heart rate was 66 and didn’t rise above 67. Instead of dragging the kids around the shops, this twin was able to have them on her lap, and all the shopping was delivered direct to the home.
And if you want some assistance in the New Year to lose those few extra pounds, there’s always online help for losing weight. The high profile website theleanteam.co.uk, as featured on Channel 4, provides useful health advice and if that still isn’t enough to tempt you online for Christmas – take a look at Disco Dancing Santa - http://www.northpole.com/Clubhouse/DancingSanta/
There are many advantages to shopping online:
* You have more choice
* Prices tend to be lower
* It’s scientifically proven to be less stressful!
Choice:
Even if you live in a big city, you’d have to be prepared to shop in multiple districts to get the same choice that you would have online. Most high street retailers now have a presence on the internet in any case and you may find that the website could offer more choice than your local store. In addition to big brand names, there are also lots of specialist sites on the internet – which only have an online presence. Such online specialists include CCL – a computer system and accessory specialist, Justtoys -with toys for kids and “big kids” ( http://www.justtoys.com/ ) and ChristmasHamper.com ( http://www.christmashamper.com/ )or Highland Fayre which specialise in luxury food and drink hampers.
Lower prices:
Many websites offer minimal delivery charges and because they don’t have the same costs as a bricks and mortar business, their prices to the consumer are often lower. Most transactions on the internet start with a search engine, but this is not the only method of research that you can do for your Christmas shopping. Perhaps you have heard of price comparison sites which exist for very specific markets such as personal finance like moneynet.co.uk ( http://www.moneynet.co.uk/ ) or for more general shopping services (Kelkoo, Ciao ). These sites act as mini search engines and they will collect data from a range of services – showing the results of products with the lowest prices.
Internet shopping is healthier
Internetretailer.com reported in 2003 that when twin sisters were asked to conduct Christmas shopping - one online, one offline, the sister who did her shopping on the internet fared much better. ( http://www.internetretailer.com/dailyNews.asp?id=10847 )The sister who shopped on the high street took four hours to complete her shopping trip. At the start of the shopping expedition, this sister had a heart rate of 67 which rose to 138 whilst shopping and was still 79 when she got home – apparently “tired and cold, with sore feet”.
On the other hand, her twin sister who had done her Christmas shopping online – took only 36 minutes to do her purchasing – and that was without broadband! Her initial heart rate was 66 and didn’t rise above 67. Instead of dragging the kids around the shops, this twin was able to have them on her lap, and all the shopping was delivered direct to the home.
And if you want some assistance in the New Year to lose those few extra pounds, there’s always online help for losing weight. The high profile website theleanteam.co.uk, as featured on Channel 4, provides useful health advice and if that still isn’t enough to tempt you online for Christmas – take a look at Disco Dancing Santa - http://www.northpole.com/Clubhouse/DancingSanta/
Minggu, 29 Agustus 2010
Domain Registration For Great Search Engine Ranking
A solid keyword domain name is the key to establish a strong presence and making the resources of the Internet more reachable. With a great name, it's always easy to reach new and existing clients. Therefore, a number of companies are ready to spend a large amount of money to get hold of and promote a good keyword rich domain name.
Choosing a keyword domain name can be vital to the success of a website. In order to take advantage of search engine traffic, people choose keyword domain. By selecting a domain that is equivalent to a keyword search, websites are able to rank higher for targeted keywords and thus benefit from added traffic and more potential clients. Whether to opt for a brandable domain or a keyword domain is a choice one must make in accordance with their business plan.
Follow these simple rules to maximize the benefit of a keyword domain, accomplish success in directory submissions, and enhance site keyword density:
Structuring
Order the URL (Uniform Resource Locator) in such a manner that more vital keywords are listed before those that are less important. For example, if he target keyword is "money" then money-online.com would be more effectual than online-money.com.
Length
1. A majority of studies confirms that a number of people use two words or more in a search; as a result phrases are very useful.
2. Always stick to two-three keywords, with hyphens in between.
3. A lengthy, complex URL is more likely to be rejected by directory editors’ sites from which one would like to receive links.
Correct English and Must Make Sense
1. In order to execute directory submissions and link popularity campaigns, the URL should be grammatically correct.
2. When examined by an editor, "money-online-white.com" might sound like a less-reliable resource while "white-money-online.com" sounds more justifiable and is less likely to be questioned.
Put together "power words"
In order to create a distinctive domain name that is still available, one way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online and find etc.
Avoid using most popular keyword phrases
There is intense competition for keywords in the marketplace, so stay away from the most popular keyword phrases. It is impractical to think that a new website could rank number one on a popular phrase like “Shop Online”. A number of well-known companies who have been on the Internet for a few years will have the big advantage of link popularity and click popularity.
Try to register a .com domain
Always use ".com". In case it is a business website, avoid using domains ending with "ru" or "org". At once, one can consider registering a ".net" domain, but as most people are familiar with ".com", it is better to stick to convention.
In addition to the above, an understanding of the domain name system (DNS) is also vital while choosing a domain name. The DNS is set up to make regular words map to IP (Internet Protocol) addresses. In order to connect all computers on the Internet, an IP address is used by networks. A domain name can be up to sixty-three characters, comprising of letters, numbers, or the dash symbol. For example, in the world of computer networking, the web address fishing.com becomes the IP address 124.133.1.1. However, it's the domain name that people around the world use when looking for Web sites or sending an e-mail.
Finally, it is very important to choose a keyword phrase very carefully. This can be considered as one of the most critical decisions one will make regarding the success or failure of a website. One must identify the exact phrase that searchers will use to find a website. The more targeted the campaign is, the more increase in sales will be achieved.
Choosing a keyword domain name can be vital to the success of a website. In order to take advantage of search engine traffic, people choose keyword domain. By selecting a domain that is equivalent to a keyword search, websites are able to rank higher for targeted keywords and thus benefit from added traffic and more potential clients. Whether to opt for a brandable domain or a keyword domain is a choice one must make in accordance with their business plan.
Follow these simple rules to maximize the benefit of a keyword domain, accomplish success in directory submissions, and enhance site keyword density:
Structuring
Order the URL (Uniform Resource Locator) in such a manner that more vital keywords are listed before those that are less important. For example, if he target keyword is "money" then money-online.com would be more effectual than online-money.com.
Length
1. A majority of studies confirms that a number of people use two words or more in a search; as a result phrases are very useful.
2. Always stick to two-three keywords, with hyphens in between.
3. A lengthy, complex URL is more likely to be rejected by directory editors’ sites from which one would like to receive links.
Correct English and Must Make Sense
1. In order to execute directory submissions and link popularity campaigns, the URL should be grammatically correct.
2. When examined by an editor, "money-online-white.com" might sound like a less-reliable resource while "white-money-online.com" sounds more justifiable and is less likely to be questioned.
Put together "power words"
In order to create a distinctive domain name that is still available, one way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online and find etc.
Avoid using most popular keyword phrases
There is intense competition for keywords in the marketplace, so stay away from the most popular keyword phrases. It is impractical to think that a new website could rank number one on a popular phrase like “Shop Online”. A number of well-known companies who have been on the Internet for a few years will have the big advantage of link popularity and click popularity.
Try to register a .com domain
Always use ".com". In case it is a business website, avoid using domains ending with "ru" or "org". At once, one can consider registering a ".net" domain, but as most people are familiar with ".com", it is better to stick to convention.
In addition to the above, an understanding of the domain name system (DNS) is also vital while choosing a domain name. The DNS is set up to make regular words map to IP (Internet Protocol) addresses. In order to connect all computers on the Internet, an IP address is used by networks. A domain name can be up to sixty-three characters, comprising of letters, numbers, or the dash symbol. For example, in the world of computer networking, the web address fishing.com becomes the IP address 124.133.1.1. However, it's the domain name that people around the world use when looking for Web sites or sending an e-mail.
Finally, it is very important to choose a keyword phrase very carefully. This can be considered as one of the most critical decisions one will make regarding the success or failure of a website. One must identify the exact phrase that searchers will use to find a website. The more targeted the campaign is, the more increase in sales will be achieved.
Sabtu, 28 Agustus 2010
Does Your Website Need Some CAPTCHA?
Many Business website owners have faced this problem: They want to provide a function on their site for visitor’s to send feedback to them without opening the floodgates to spammers.
Posting your email address on your website is generally an invitation for spam. Automated programs better known as “bots” will eventually scan your website and parse out your email address from the rest of the source code and use it for purposes other than what you intended.
There are various tricks and techniques to “cloak” your email address so that these bots do not easily find it. One method I’ve used is to include Javascript in my webpage that pieces together the email address when the page is displayed to the user. With this method there is not a valid email address in the page source itself. It seems to work fairly well, but some “junk mail” does still make it thru.
Another technique is to not post your email address at all on your website, but rather provide a “Feedback” or “Guestbook” type form where visitors can enter comments and then submit using the website form. This keeps the email address off the website completely by making use of a server side script which is activated when the visitor submits the form. Generally this script then formats an email message and sends it to the website owner using an email program on the server itself. The actual email address is encoded in the script or a database and is not available to outside visitors.
These feedback type forms help, but it is still possible to automate the entry of these forms, with the resulting “spam” being received. It does raise the bar, so to speak, in making it more difficult to automate but not impossible.
A better option to use along with these website forms is CAPTCHA. You’ve probably seen this in use on large websites with user signup pages. Before submitting the form, the user is required to read some distorted letters on the screen and enter them as verification. The idea is that the distorted letters or characters cannot be interpreted by computer programs so that the web form being submitted is automatically validated as originating from a human being rather than some automated program.
CAPTCHA is actually an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart". The term is trademarked by Carnegie Mellon University and was started in 2000, so it’s not been around too long. In reality a CAPTCHA is a program that can generate and grade different kinds of tests that most humans can pass, but computer programs can not pass. The most common one known is the distorted letters and numbers test. A CAPTCHA must be fully automated without any user intervention, which makes it a reasonable option for website owners.
Adding a CAPTCHA program to your site helps provide a reliable method to validate that the information being submitted is from a real, live human and not from some automated program. The use of CAPTCHA is becoming more widespread and is not just on the major websites any longer. A lot of site integration examples can be found in the common website programming languages.
Some good resources to get started with CAPTCHA can be found at:
- http://www.captcha.net/
- http://en.wikipedia.org/wiki/Captcha
Posting your email address on your website is generally an invitation for spam. Automated programs better known as “bots” will eventually scan your website and parse out your email address from the rest of the source code and use it for purposes other than what you intended.
There are various tricks and techniques to “cloak” your email address so that these bots do not easily find it. One method I’ve used is to include Javascript in my webpage that pieces together the email address when the page is displayed to the user. With this method there is not a valid email address in the page source itself. It seems to work fairly well, but some “junk mail” does still make it thru.
Another technique is to not post your email address at all on your website, but rather provide a “Feedback” or “Guestbook” type form where visitors can enter comments and then submit using the website form. This keeps the email address off the website completely by making use of a server side script which is activated when the visitor submits the form. Generally this script then formats an email message and sends it to the website owner using an email program on the server itself. The actual email address is encoded in the script or a database and is not available to outside visitors.
These feedback type forms help, but it is still possible to automate the entry of these forms, with the resulting “spam” being received. It does raise the bar, so to speak, in making it more difficult to automate but not impossible.
A better option to use along with these website forms is CAPTCHA. You’ve probably seen this in use on large websites with user signup pages. Before submitting the form, the user is required to read some distorted letters on the screen and enter them as verification. The idea is that the distorted letters or characters cannot be interpreted by computer programs so that the web form being submitted is automatically validated as originating from a human being rather than some automated program.
CAPTCHA is actually an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart". The term is trademarked by Carnegie Mellon University and was started in 2000, so it’s not been around too long. In reality a CAPTCHA is a program that can generate and grade different kinds of tests that most humans can pass, but computer programs can not pass. The most common one known is the distorted letters and numbers test. A CAPTCHA must be fully automated without any user intervention, which makes it a reasonable option for website owners.
Adding a CAPTCHA program to your site helps provide a reliable method to validate that the information being submitted is from a real, live human and not from some automated program. The use of CAPTCHA is becoming more widespread and is not just on the major websites any longer. A lot of site integration examples can be found in the common website programming languages.
Some good resources to get started with CAPTCHA can be found at:
- http://www.captcha.net/
- http://en.wikipedia.org/wiki/Captcha
Jumat, 27 Agustus 2010
Does Your New Business Need A Website?
If you are starting a new business there are many things you need to keep in mind, and starting a website to market your products online is one of the most important aspects of your new business.
There are many reasons why should start a website that include saving money, convenience, more customers, professional image, and keeping up with the competition.
You will save money when you market your company via a website because this medium is always available for potential visitors. Because of this, on your website you can provide a significant amount of information that customers are looking for.
Frequently asked questions are important because most of the time customers have similar questions. So, if you go ahead and answer these questions on your website you will not have to spend the time and money required to answer them again because they are basically self service. Also, make sure you provide detailed contact information for individuals that need to contact you for whatever reason. Selling items on your website is also a good way to make money and it allows customers to shop whenever they want.
There is nothing more convenient than the Internet to provide information, shopping, or the like at any time of the day or night all year round. Because of this, company’s with websites experience a lot of traffic when the actual store is otherwise closed. This is because people enjoy logging online when they have free time whether it be at night or on the weekends.
Because of this convenience, your website will garner more customers for you, especially if you have a detailed website. The reason for this is more and more frequently individuals use the Internet in order to search for information on a wide variety of things. So, if they are searching for what you offer and you have a website then you will have more customers. The day and age of yellow pages will soon be over because the generation of the Internet is growing up using this medium to find information. So, if you have a website you will offer Internet users the ability to find information online.
In addition to these many benefits, you will also be displaying a professional image if you have a website. The reason for this is a website shows you are serious about your business, about providing information to potential clients, and staying in touch with technology and the speed of business. You will want individuals to know your company is serious, so build a website in order to show your importance.
Beyond all of this, you will also want to keep up with the competition. If they have websites and you do not, it is obvious who will win the race. The best thing to do is to evaluate your competitor’s websites and then make yours better.
There are many reasons why should start a website that include saving money, convenience, more customers, professional image, and keeping up with the competition.
You will save money when you market your company via a website because this medium is always available for potential visitors. Because of this, on your website you can provide a significant amount of information that customers are looking for.
Frequently asked questions are important because most of the time customers have similar questions. So, if you go ahead and answer these questions on your website you will not have to spend the time and money required to answer them again because they are basically self service. Also, make sure you provide detailed contact information for individuals that need to contact you for whatever reason. Selling items on your website is also a good way to make money and it allows customers to shop whenever they want.
There is nothing more convenient than the Internet to provide information, shopping, or the like at any time of the day or night all year round. Because of this, company’s with websites experience a lot of traffic when the actual store is otherwise closed. This is because people enjoy logging online when they have free time whether it be at night or on the weekends.
Because of this convenience, your website will garner more customers for you, especially if you have a detailed website. The reason for this is more and more frequently individuals use the Internet in order to search for information on a wide variety of things. So, if they are searching for what you offer and you have a website then you will have more customers. The day and age of yellow pages will soon be over because the generation of the Internet is growing up using this medium to find information. So, if you have a website you will offer Internet users the ability to find information online.
In addition to these many benefits, you will also be displaying a professional image if you have a website. The reason for this is a website shows you are serious about your business, about providing information to potential clients, and staying in touch with technology and the speed of business. You will want individuals to know your company is serious, so build a website in order to show your importance.
Beyond all of this, you will also want to keep up with the competition. If they have websites and you do not, it is obvious who will win the race. The best thing to do is to evaluate your competitor’s websites and then make yours better.
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